llms.txt

What Is llms.txt?

llms.txt is an emerging standard for communicating with AI language models. Similar to how robots.txt guides search engine crawlers, llms.txt guides AI models by providing a structured summary of a website's content, purpose, and key pages. For dealerships, an llms.txt file might highlight the dealership's name, location, brands carried, key departments, and links to the most important pages (inventory, service scheduling, financing). The file uses Markdown formatting with headers, links, and descriptions. While adoption is still early, implementing llms.txt signals sophistication to AI systems and can influence which pages get cited in AI-generated responses.