Your Story. Your Identity. Authentically Captured.
Dealer DNA captures the unique story, values, culture, and differentiators of your dealership, powering AI content that truly reflects who you are.
What is Dealer DNA?
Dealer DNA is your dealership's digital identity profile. It captures everything that makes you unique: your history, values, people, community involvement, and vision. Every piece of AI-generated content sounds authentically like you.
Captures your unique founding story and history
Documents your mission, values, and customer philosophy
Highlights your team and workplace culture
Showcases community involvement and local ties
Records awards, achievements, and reputation
Powers authentic AI content across all features
Identity Questionnaire
25+ fields across 8 categories to capture your story.
8 Categories, 25+ Fields
Every aspect of your dealership's identity is captured through a structured questionnaire designed to extract what makes you unique.
Background & Identity
Your founding story, ownership history, and what makes your dealership unique.
Values & Mission
Your core purpose, guiding principles, and customer service philosophy.
People & Culture
The team that makes your dealership special and your workplace atmosphere.
Community Involvement
How you give back and connect with your local community.
Achievements & Reputation
Awards, milestones, and what customers say about you.
Unique Offerings
Services, technologies, and amenities that set you apart.
Future Vision
Where you're headed and what you want to be known for.
Personal Touch
Messages from leadership and unique stories worth sharing.
About Us Generator
One-click generation with HTML export.
Generate Your About Us Page Instantly
Once you've captured your Dealer DNA, generate a professional, compelling "About Us" page with one click. Watch as AI weaves your story into engaging content that connects with customers.
Real-time streaming
Watch your About Us page generate in real-time
HTML export
Copy formatted HTML directly to your website CMS
Rich text editing
Customize the generated content before publishing
Preview mode
See exactly how it will look on your site
Your Identity, Everywhere
Dealer DNA feeds into every content generation feature in Hrizn, ensuring your unique identity shines through in every piece of content.
Brand Voice
Dealer DNA informs your Brand Voice profiles, ensuring your writing style reflects your actual identity and values.
Content Generation
All articles reference your identity for authentic dealership mentions and local relevance.
InvenStory
InvenStory descriptions incorporate your differentiators, unique services, and customer promises.
Sales Events
Event pages showcase your community involvement and customer experience philosophy.
Dealer DNA + Brand Voice
Two powerful features that work together to create truly authentic content.
Dealer DNA
Who You Are
Your identity, story, values, history, and what makes your dealership unique. The substance behind your content.
Founding story & history
Mission & core values
Team & culture
Community involvement
Awards & achievements
Brand Voice
How You Sound
Your writing style, tone, vocabulary, and communication patterns. The style of your content.
Tone & personality
Writing style rules
Vocabulary preferences
Audience targeting
Multiple voice profiles
Best Practices
Be Specific and Authentic
Use real names, dates, and specific details. Share genuine stories, not marketing speak. Include concrete examples and numbers.
Complete All Relevant Sections
Even partial completion improves content quality. Focus on sections that differentiate you most. Update regularly as your business evolves.
Use Natural Language
Write as you would speak to a customer. Avoid jargon and corporate buzzwords. Let your personality shine through.
Include Emotional Elements
Share the "why" behind your business. Include personal anecdotes. Highlight human connections.
Keep It Current
Update after major milestones or awards. Refresh community involvement annually. Add new team members and achievements.