Privacy Policy
How we collect, use, and protect your information
Effective Date: July 23, 2023
At Horizn Inc., d/b/a HRIZN ("Company," "we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.
1. Information We Collect
1.1 Personal Information
We may collect personal information that you provide to us when you register for an account, subscribe to our services, or interact with our platform. This may include your name, email address, contact information, and other information necessary to provide our services.
1.2 Aggregated and Anonymized Information
We also collect aggregated and anonymized information, including data from the software companies you use, CRM, DMS and other systems you use, and customer data you collect, to provide you with insights, benchmarking, and analytics, and also to improve our services. This aggregated and anonymized data cannot be used by third parties or other users to identify individual dealerships, their employees or their customers.
1.3 Aggregated and Enriched Data
During the course of normal business we may collect and aggregate data from the software systems and services you use, including but not limited to CRM platforms, DMS systems, inventory feeds, and AP invoice tools. This may include anonymized customer records, employee names, roles, and contact information, as well as inventory details and transactional data. Aggregated data is further enriched through partnerships with third parties such as JD Power and Associates and, where applicable, supplemented with OEM build data. This enriched dataset is used to power insights, develop targeted customer profiles, generate expert-level content, and produce enhanced vehicle descriptions for syndication across supported website providers. All aggregated data is anonymized and cannot be used to identify you, your employees, or your customers individually.
2. Use of Personal Information
2.1 Service Provisioning
We use personal information to provide our Services to you, including account management, customer support, and delivering requested features or functionalities.
2.2 Communication
We may use your personal information to communicate with you, respond to inquiries, provide important updates, and send promotional materials or newsletters if you have opted to receive them. You can opt out of marketing communications at any time.
2.3 Analytics and Improvement
We use aggregated and anonymized data to analyze usage patterns, improve our services, develop new features, and provide benchmarking and insights to our users.
3. Data Sharing and Disclosure
3.1 Third-Party Service Providers
We may share your personal information with trusted third-party service providers who assist us in providing our services, including but not limited to hosting, data storage, analytics, customer support, and payment processing. These service providers are contractually obligated to handle your personal information securely and in accordance with this Privacy Policy.
3.2 Legal Compliance
We may disclose your personal information if required by law, regulation, legal process, or governmental request. We may also disclose information to protect our rights, safety, or property, or the rights, safety, or property of others.
3.3 No Sale of Personal Data
We do not sell or disclose personally identifiable data to any third parties, except those services explicitly stated above. We handle all personally identifiable data in accordance with applicable laws and regulations, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant privacy frameworks.
4. Data Security
4.1 Security Standards
We maintain the highest level of security and comply with the Service Organization Control (SOC2) framework, the guidelines of the International Organization for Standardization (ISO) 27001, and the Gramm-Leach-Bliley Act (GLBA) regulations to ensure the secure handling of data and protect the confidentiality, integrity, and availability of data entrusted to us.
4.2 Data Protection Measures
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments.
5. Data Retention and Deletion
5.1 Retention Period
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
5.2 Data Extraction and Deletion
In the event of cancellation or termination of our Services, you can always request and receive the extraction of a copy of your data. We will facilitate a secure file transfer to ensure the safe transfer of your data to you via SFTP, S3, or any similarly preferred, compliant and encrypted method that is agreeable to us. We will retain a copy of your data for the purpose of disaster recovery, easy relaunch of Services, and other anonymized provision of our services. You can request the deletion of your data from our system, however any data already aggregated into the benchmarking system will be retained in the aggregate pool.
6. Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
• The right to access your personal information
• The right to correct inaccurate or incomplete information
• The right to request deletion of your personal information
• The right to restrict or object to processing
• The right to data portability
• The right to opt out of marketing communications
To exercise any of these rights, please contact us at privacy@hrizn.io.
7. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time, in our sole discretion. Any changes will be effective upon posting the revised Privacy Policy on our website and/or notifying you directly. Your continued use of our services after the effective date of the revised Privacy Policy constitutes your acceptance.
8. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Horizn Inc., d/b/a HRIZN
Email: privacy@hrizn.io
This Privacy Policy is part of our Terms & Conditions. Please review the full agreement for complete details on our data use, service terms, and intellectual property provisions.
Last updated: January 21, 2026