Your Voice. Your Style. Every Time.
Brand Voice ensures all AI-generated content sounds authentically like your dealership. Define your tone, style, and personality. Then let AI maintain consistency across every piece of content.
What is Brand Voice?
Brand Voice is Hrizn's AI writing style customization system. Through an intelligent 5-step wizard, it analyzes your audience, captures your tone, and creates comprehensive writing guidelines that govern all AI-generated content.
AI-powered customer profile generation
40+ tone attributes across 4 categories
Writing sample analysis to learn your patterns
Multiple profiles for different purposes
Vehicle-specific voices for trucks, luxury, EVs
Pro Mode for direct guideline editing
Tone Selection
Choose from 40+ attributes to define your brand.
The Brand Voice Wizard
Create your custom AI writing profile in 5 simple steps. The wizard guides you through capturing everything needed for authentic, consistent content.
Profile Setup
Name your voice profile and choose between general or vehicle-specific analysis.
Customer Analysis
AI generates a detailed customer profile based on your brands, location, and market.
Tone Selection
Choose from 40+ tone attributes across 4 categories to define your personality.
Writing Sample
Optionally provide existing content for AI to learn your established patterns.
Generate & Review
AI creates comprehensive writing guidelines you can review and customize.
40+ Tone Attributes
Select at least 3 attributes from our comprehensive library to define your brand's unique personality and communication style.
Brand Personality
Communication Style
Customer Approach
Core Values & Style
Vehicle-Specific Voices
Create specialized voice profiles tailored to specific vehicle types. The AI generates customer profiles focused on the typical buyer for that segment, ensuring content resonates with the right audience.
Truck Buyers
Work needs, towing requirements, rugged lifestyle
Luxury Buyers
Status, quality expectations, premium service
EV Buyers
Environmental values, technology adoption, charging infrastructure
Vehicle-Specific Voices
Tailored profiles for truck, luxury, and EV buyers.
Works Across All Content
Your Brand Voice automatically applies to every type of content you create in Hrizn.
Basic Articles
Full content generation with your voiceQ&A Articles
Interview responses and expert quotesExpert Articles
Expert commentary and insightsModel Landing Pages
Vehicle descriptions and CTAsVehicle Comparisons
Persuasive positioning and conclusionsSales Events
Event copy and promotional messagingInvenStory
AI-powered vehicle listing descriptionsEmail Drafts
Email body and subject linesSocial Posts
Platform-optimized contentReview Responses
Reply tone and messagingPro Mode Editor
Direct access to edit brand voice guidelines.
Pro Mode for Power Users
For advanced users who want complete control, Pro Mode provides direct access to edit your brand voice guidelines. Skip the wizard and make precise adjustments.
Direct editing
Modify the full brand voice markdown directly
Immediate save
Changes apply instantly to all content
Skip the wizard
Jump straight to editing when you know what you need
Custom sections
Add rules and guidelines not covered by the wizard
Brand Voice by Plan
| Plan | Voice Profiles | Pro Mode | Vehicle-Specific |
|---|---|---|---|
| Free | 1 | - | - |
| Core | 3 | ||
| Pro | 10 | ||
| Teams | Unlimited |
Dealer DNA + Brand Voice
For the most authentic content, use both features together. Dealer DNA captures who you are, while Brand Voice defines how you sound.
Dealer DNA
Your identity & story
Brand Voice
Your writing style
Authentic Content
That sounds like you