Glossary

GEO (Generative Engine Optimization)

The practice of optimizing content to earn citations from AI answer tools, while recognizing that Google classifies generative AI optimization as still SEO for Google Search.

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GEO

AI & Search

What Is GEO (Generative Engine Optimization)?

Generative Engine Optimization (GEO) is a useful label for cross-engine citation work on ChatGPT, Perplexity, Google AI Overviews, and similar systems. Google Search Central (May 2026) states that optimizing for Google AI Overviews and AI Mode is still SEO, not a separate Google discipline. ChatGPT and Perplexity use different retrieval, so GEO as a cross-engine playbook still matters. Strategies include answer-first content, baseline schema and technical SEO, topical authority, crawler access, and reproducible measurement rather than vanity AI rank reports.

Related Terms

AIO

An AI-generated summary that appears at the top of Google search results, synthesizing information from multiple web sources to answer a query directly.

SEO

The practice of optimizing a website to rank higher in search engine results, driving organic (non-paid) traffic from Google and other search engines.

llms.txt

An optional plain-text file at a site root that lists important pages for some non-Google AI crawlers. Google Search ignores it for rankings and generative AI features.

Schema Markup

Structured data code added to web pages that helps search engines and AI understand the content - enabling rich snippets, knowledge panels, and AI citations.

Deep-Dive Guides

/resources/geo-for-dealerships

/resources/get-cited-by-ai

/resources/geo-vs-seo

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