Glossary

GEO (Generative Engine Optimization)

The practice of optimizing content to be cited by AI-powered search tools like ChatGPT, Perplexity, Google AI Overviews, and other generative engines.

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GEO

AI & Search

What Is GEO (Generative Engine Optimization)?

Generative Engine Optimization (GEO) extends traditional SEO to the AI search landscape. While SEO focuses on ranking in traditional search results, GEO focuses on getting cited as a source by AI tools that synthesize answers from multiple web pages. GEO strategies include creating well-structured, factual content that AI can easily parse; implementing schema markup that provides machine-readable data; building topical authority so AI trusts your content; and optimizing for the question-and-answer format that AI tools prefer. For dealerships, GEO is increasingly important as more buyers use AI assistants to research vehicles and find dealers.

Related Terms

AIO

An AI-generated summary that appears at the top of Google search results, synthesizing information from multiple web sources to answer a query directly.

SEO

The practice of optimizing a website to rank higher in search engine results, driving organic (non-paid) traffic from Google and other search engines.

llms.txt

A plain text file placed at the root of a website that tells AI language models which pages are most important and what the site is about - like robots.txt for AI.

Schema Markup

Structured data code added to web pages that helps search engines and AI understand the content - enabling rich snippets, knowledge panels, and AI citations.

Deep-Dive Guides

/resources/geo-for-dealerships

/resources/get-cited-by-ai

/resources/geo-vs-seo

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