Stop Chasing LMNOPEO
Google is literally making fun of the SEO industry. Every year brings a new acronym, a new panic, and a new invoice. Here's why infrastructure beats tactics, and what actually works for dealership visibility.
The Acronym Graveyard
SEO → AEO → GEO → GSEO → LLMO → LMNOPEO... Same fundamentals, different invoices.
Every Year, a New Acronym. Same Fundamentals.
Watch how the industry reinvents the wheel, over and over again.
SEO
1997
Search Engine Optimization
The original discipline. Create helpful content, structure it properly, earn trust over time. Still the foundation of everything that follows.
AEO
2019
Answer Engine Optimization
Featured snippets became a thing. Vendors repackaged "write clear answers to questions" as a new specialty requiring new budgets.
GEO
2024
Generative Engine Optimization
ChatGPT launched. Suddenly everyone needed to "optimize for AI" even though AI systems reward the same helpful, structured content Google always has.
GSEO
2024
Generative Search Engine Optimization
Wait, is this different from GEO? Nobody knows. But it sounds technical enough to justify a conference talk and a new line item.
LLMO
2024
Large Language Model Optimization
For vendors who wanted something more technical-sounding. Same advice: write helpful content. New acronym: new invoice.
LMNOPEO
2025
Google's Official Parody
Danny Sullivan at Google literally made this up to mock the industry. And yet... vendors started selling it anyway. You can't make this up.
Why Vendors Love New Acronyms
Let's be honest about the economics. A new acronym means new products to sell, new conference talks to give, and new reasons for clients to pay for "specialized" services.
New Product to Sell
Every acronym becomes a new service offering with its own price tag.
New Panic to Exploit
"If you're not optimizing for [acronym], you're falling behind!"
Same Fundamentals
The tactics barely change. The invoices definitely do.
What Google Actually Wants
"Create helpful, reliable, people-first content."
— Google Search Guidelines
That's it. That's the entire strategy. Everything else is implementation details.
Real Expertise
Content written by (or with input from) people who actually know the subject.
Proper Structure
Schema markup, clear headings, logical organization.
Consistent Publishing
Not one viral post, but sustained effort over time.
Local Relevance
Content that serves your actual market, not generic filler.
None of this requires a new acronym. It requires a system.
Infrastructure, Not Tactics
The businesses that win don't chase acronyms. They build systems that produce helpful content consistently, regardless of what the industry calls it this year.
Systematic Topic Discovery
Find what your market actually searches for, not what vendors think is trendy.
Structured Content Creation
Works for search engines and AI systems alike. No separate optimization needed.
Governance & Quality Control
Every piece meets your standards. Every time.
What This Means for Your Dealership
Your customers are searching. Whether they find answers in Google's blue links, an AI Overview, ChatGPT, or Perplexity doesn't change what you need to do.
What Your Customers Search For:
Service information ("when to replace brake pads")
Model comparisons ("CR-V vs RAV4")
Local options ("Toyota dealer near me")
Buying guidance ("lease vs buy")
The Dealerships Winning in 2026
They're not the ones who hired a "GEO specialist." They're the ones who built content systems that produce helpful answers to real questions, week after week, month after month.
Stop chasing acronyms.
Start building infrastructure.
Build Before You Need To
The teams gaining ground aren't reacting faster. They're operating with more intention, clarity, and leverage.
That difference compounds.
Start FreeWe Rise Together.