llms.txt for Dealerships
Think of llms.txt as robots.txt for AI. It tells ChatGPT, Perplexity, and other AI tools which pages on your dealership website are most important - and what they're about.
What is llms.txt?
llms.txt is a plain text file that sits at the root of your website - just like robots.txt. But instead of telling search engine crawlers what they can and can't access, llms.txt tells AI language models which pages to prioritize and reference.
Think of it as a guide for AI systems. When ChatGPT, Perplexity, or any other AI tool visits your site, llms.txt helps it understand what content matters most - so it can cite you accurately instead of guessing.
yoursite.com/llms.txt
# Springfield Honda
> Honda dealership in Springfield, IL.
> Serving Central Illinois since 1987.
## Pages
- [New Inventory]: Current Honda lineup
- [Used Inventory]: Pre-owned vehicles
- [Service Center]: Maintenance & repair
- [About Us]: History & staff
## Key Topics
Honda, CR-V, Civic, Accord, Service, Finance
Why llms.txt Matters for Dealerships
AI systems are already citing dealership content. The question is whether they cite yours - or a competitor's.
Control Your AI Narrative
Without guidance, AI may cite random pages or competitors. llms.txt helps AI find your best content first.
Prioritize High-Value Pages
Direct AI to your inventory, service specials, and location pages instead of outdated blog posts or thin content.
Complement Structured Data
llms.txt works alongside schema markup to create a complete picture for AI - the directory and the detail, together.
What to Include in Your llms.txt
Your llms.txt should point AI systems to the pages that represent your dealership best. Start with these essentials.
New & used inventory pages
Service center information
About, history, and staff pages
Location and contact details
Key model research pages
FAQ and buying guides
Finance and special offers
How to Create Your llms.txt
It's simpler than you think. No code, no plugins, no developer tickets.
01
Create a plain text file named llms.txt
No special formatting required. Just a simple text file that any AI system can read.
02
List your most important pages with brief descriptions
Include a short summary of what each page covers so AI systems understand context, not just URLs.
03
Place it at your website root
Just like robots.txt, it lives at yoursite.com/llms.txt where AI systems can find it automatically.
Note: llms.txt is still an emerging standard. Early adopters gain a head start as AI tools begin supporting it - and the cost of adoption is near zero.
llms.txt + Schema: Better Together
Think of llms.txt as the table of contents, and structured data (schema markup) as the detailed index. llms.txt tells AI which pages exist and why they matter. Schema markup tells AI exactly what each page means - the vehicles listed, the services offered, the questions answered.
Together, they give AI systems everything they need to cite your dealership accurately and completely. One without the other leaves gaps. Both together create a clear signal that's hard for AI to ignore.
llms.txt
"Here are the pages that matter on our site, and what each one is about."
Directory
Priorities
Context
+
Schema Markup
"Here's exactly what each page means - the vehicles, services, FAQs, and local details."
Meaning
Entities
Relationships
Together: AI systems know what exists and what it means
Related Resources
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