Train Your AI With Your Data
InfoGraphs are your dealership's knowledge base. Add links, marketing artifacts, and business information to make AI-generated content specific to YOUR dealership, not generic automotive content.
Build Your AI's Knowledge Base
The more information you provide, the smarter your AI becomes. Each InfoGraph type adds a different dimension to your AI's understanding of your dealership.
Link InfoGraph
Provide URLs to key pages on your dealership website so the AI can reference and link to them appropriately.
Marketing InfoGraph
Add marketing messages, unique selling points, and promotional content that the AI should incorporate into generated content.
Staff InfoGraph
Manage your team members who can be featured in Q&A and Expert articles with their expertise and credentials.
How InfoGraphs Train the AI
When you request content, Hrizn assembles context from all your AI training resources. Your DealerDNA,Brand Voice, InfoGraphs, andTarget Geography combine to create personalized, localized, on-brand content.
DealerDNA
History, values, community
Brand Voice
Tone, style, vocabulary
Link InfoGraph
CTAs, page references
Marketing InfoGraph
USPs, warranties
Staff InfoGraph
Expert quotes, authors
You Request Content
"Write an article about brake service"
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Personalized Content
Article that sounds like you, references your services, and links to your pages
Connect Your Website Pages
Provide URLs to key pages so the AI can include relevant calls-to-action with correct links throughout your content.
| Link Type | Description | Example URL |
|---|---|---|
| New Vehicles SRP | Search results page for new inventory | /new-vehicles |
| Used Vehicles SRP | Search results page for used inventory | /used-vehicles |
| Service Scheduler | Online service appointment booking | /schedule-service |
| Credit Application | Finance application page | /finance/apply |
| Trade-In | Trade-in value estimator | /value-your-trade |
| Custom Link | Any other important page | (Your choice) |
Your Unique Value Propositions
Add marketing messages that the AI weaves naturally into content, ensuring your unique selling points are consistently communicated.
Evergreen
Timeless messages that are always relevant
"Family-owned since 1985, serving the Denver metro area for over 40 years"
Why Buys
Compelling reasons to choose your dealership
"Every new vehicle purchase includes complimentary oil changes for life"
Warranty
Protection and coverage details
"7-year/100,000-mile powertrain warranty on all certified pre-owned vehicles"
Custom
Any other information the AI should know
"Seasonal promotions, special financing, partnership benefits"
How InfoGraphs Appear in Content
In Articles
"Ready to experience the 2024 Camry for yourself? Schedule a test drive at Smith Motors, where our family has been helping Denver families find their perfect Toyota for over 40 years. Plus, every new vehicle purchase includes complimentary oil changes for life. Just one of the reasons we've been voted Best Dealership in Colorado for five consecutive years."
In Model Landing Pages
Why Buy Your Camry at Smith Motors?
Price match guarantee on all new Toyotas
Complimentary lifetime oil changes
7-year/100,000-mile certified warranty available
Family-owned with 40+ years of trust
Make Your InfoGraphs Work Harder
Be Specific and Detailed
"We have good service"
"Our service department features 24 certified technicians, a comfortable customer lounge with WiFi, and complimentary loaner vehicles"
Update Regularly
Set and forget
Review quarterly, remove outdated promotions, add new services, update links when pages change
Cover All Touchpoints
Only sales information
Sales, service, parts, financing, trade-in, post-purchase support
Frequently Asked Questions
How often should I update InfoGraphs?
Review InfoGraphs quarterly to ensure accuracy. Remove outdated promotions, add new services, and update links when pages change.
What's the difference between InfoGraphs and DealerDNA?
DealerDNA captures your dealership's story and identity. InfoGraphs provide actionable details like links and specific marketing messages that the AI uses in content.
Can I add custom link and artifact types?
Yes, custom link and artifact types are available on Core plan and above, allowing you to add any page or marketing message relevant to your dealership.
How do InfoGraphs appear in content?
The AI naturally incorporates your InfoGraph data into content, including relevant CTAs with correct links and weaving marketing messages throughout.