Three Article Formats, One Content Strategy
Basic for SEO, Q&A for showcasing expertise, Expert for thought leadership. Each format leverages your Brand Voice and integrates with Staff profiles for authentic, on-brand content.
Choose the Right Format for Every Goal
Basic Articles
Informational SEO content
Straightforward, informational content pieces designed to answer questions, explain topics, and build your dealership's SEO presence. The foundation of any content strategy.
Staff Required: No
Example Topics:
"What is the difference between AWD and 4WD?"
"How often should I rotate my tires?"
"Best family SUVs for road trips"
Q&A Articles
Interview-style content
Present content in an interview format, featuring a staff member as the expert being interviewed. This format humanizes your dealership and builds trust through personal expertise.
Staff Required: Yes
Example Topics:
"Our Service Manager Answers Your Top Maintenance Questions"
"Interview: What Our Sales Team Looks for in a Trade-In"
"Q&A: Understanding Financing Options"
Expert Articles
Thought leadership
Position a staff member as a thought leader, with their name and credentials featured as the author. This format establishes authority and credibility on specific topics.
Staff Required: Yes
Example Topics:
"Why I Recommend Synthetic Oil: A Service Manager's Perspective"
"The Future of Electric Vehicles: Insights from Our Sales Director"
"What 20 Years in Auto Finance Has Taught Me"
Creating Articles in Hrizn
Research your topic in IdeaCloud
Select keywords from the research graph
Choose article type (Basic, Q&A, or Expert)
Select staff member (for Q&A/Expert only)
Configure tone and language with Brand Voice
Generate your article
Staff Selection
Choose staff members to feature as experts in Q&A and Expert article formats
Each Format Serves a Purpose
A balanced content strategy uses all three formats to maximize search visibility, build E-E-A-T signals, and capture different types of search intent.
Basic Articles
Target specific keywords
Answer search queries directly
Build topical authority
Capture long-tail traffic
Q&A Articles
Natural keyword integration
FAQ schema eligibility
Conversational search optimization
Featured snippet potential
Expert Articles
E-E-A-T signals
Author schema markup
Credibility for competitive keywords
Shareable thought leadership
Recommended Content Mix
A balanced content strategy typically includes a mix of all three formats. This ensures you build SEO foundation while humanizing your dealership and establishing thought leadership.
60-70% Basic Articles: Build SEO foundation
15-20% Q&A Articles: Humanize your dealership
10-15% Expert Articles: Establish authority
Brand Voice Across All Formats
Your Brand Voice profile ensures consistency across all article types. The AI adapts your voice to each format while maintaining your dealership's unique identity.
| Brand Voice Element | Basic | Q&A | Expert |
|---|---|---|---|
| Personality traits | |||
| Tone guidelines | |||
| Vocabulary preferences | |||
| Writing style | |||
| Do's and don'ts |
Frequently Asked Questions
Can I change an article's type after creation?
Article type is set at creation. To change formats, create a new article with the desired type.
Do I need real staff members for Q&A and Expert articles?
You can use generic expert roles (e.g., "Service Advisor") if you don't want to feature named individuals.
How does Brand Voice work with staff members?
Brand Voice provides the overall tone and style, while the staff member's expertise and perspective shape the content. The result feels authentic to both your brand and the featured expert.
Which article type performs best for SEO?
All types contribute to SEO differently. Basic articles target keywords, Q&A articles capture conversational queries, and Expert articles build E-E-A-T signals. A mix is ideal.