Showcase Your Team's Expertise
From service technicians with decades of experience to sales professionals who know every vehicle... capture your staff's knowledge and feature them in Q&A and Expert articles that build trust and credibility.
Why Staff Matter in Content
In an age of AI-generated content, the human element differentiates your dealership. Staff-attributed content performs better because it builds real connections.
Trust
Customers trust advice from real people with names and faces they can recognize.
Credibility
Years of experience validate expertise. "16 years in auto service" carries weight.
Connection
Faces and names create relationships before customers even walk in the door.
E-E-A-T
Google values Experience, Expertise, Authoritativeness, and Trust. Staff content delivers all four.
What's Captured in Staff Profiles
First Name
Personalization: "Mike"
Last Name
Full identification: "Johnson"
Role/Title
Expertise area: "Service Manager"
Year Hired
Experience indicator: "2008 (16 years)"
Photo
Visual recognition: "Profile headshot"
Staff Profile Card
Complete profile with expertise areas.
Named Staff vs. Generic Roles
Named Staff Members
Mike Johnson
Service Manager
16 years of experience
Best for:
Building personal brand
Customers who may meet this person
Long-term staff members
Leadership positions
Generic Expert Roles
Service Advisor
Expert in vehicle maintenance
Available roles:
Best for:
High turnover positions
Privacy preferences
Testing content formats
Smaller teams
How Staff Appear in Content
Q&A Articles
Staff appear as interview subjects with their expertise highlighted:
Q: What's the most important winter prep?
Mike: "In my 16 years here, I've seen too many customers skip their battery check. Cold weather is brutal on batteries..."
Questions feel natural, answers include perspective, experience is woven into responses.
Expert Articles
Staff appear as authors with bylines and credentials:
Why I Always Recommend Synthetic Oil
By Mike Johnson | Service Manager | 16 years experience
"After 16 years of working on vehicles, I've learned that the oil you choose matters more than most people think..."
First-person perspective, author bio, shareable thought leadership.
Expertise Mapping
Match staff to content topics for credibility.
Match Staff to Topics
The most effective content matches staff expertise to relevant topics. Don't have your finance person writing about service intervals. Leverage their actual knowledge for maximum credibility.
| Staff Role | Content Topics |
|---|---|
| Service Manager | Maintenance, repairs, service intervals |
| Sales Director | Buying guides, vehicle features, comparisons |
| Finance Manager | Financing options, credit, warranties |
| Parts Specialist | OEM vs. aftermarket, accessories |
| General Manager | Dealership news, community, values |
Best Practices
Do
Feature staff who are comfortable being public-facing
Keep profiles updated when roles change
Use professional photos
Match staff expertise to content topics
Celebrate staff experience and tenure
Create content series featuring the same experts
Don't
Feature staff who prefer privacy
Use outdated photos or information
Mismatch expertise (finance person on service topics)
Over-promise credentials
Forget to update when staff leave
Frequently Asked Questions
What if a staff member leaves?
Their existing content remains valuable. For new content, select a different staff member or use a generic role.
Can one person be featured in multiple article types?
Absolutely! The same staff member can appear in both Q&A and Expert articles on different topics.
Do staff members need to approve their content?
That's your internal process to decide. Hrizn generates the content; you control the review workflow.
How detailed should staff profiles be?
At minimum: name, role, and hire year. Photos significantly increase engagement and trust.