Glossary

SERP (Search Engine Results Page)

The page displayed by a search engine in response to a query, containing organic results, paid ads, featured snippets, local packs, and AI overviews.

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SERP

SEO

What Is SERP (Search Engine Results Page)?

A Search Engine Results Page (SERP) is what users see after entering a query into Google or another search engine. Modern SERPs are complex, containing multiple element types: AI Overviews at the top, paid search ads, the local pack (for location queries), featured snippets, "People Also Ask" accordions, organic blue-link results, image and video carousels, and knowledge panels. For dealerships, understanding SERP composition for target keywords is essential - a keyword where Google shows a local pack requires local SEO, while a keyword triggering an AI Overview requires GEO optimization. The days of "rank #1 in organic" being the only goal are over.

Related Terms

SEO

The practice of optimizing a website to rank higher in search engine results, driving organic (non-paid) traffic from Google and other search engines.

AIO

An AI-generated summary that appears at the top of Google search results, synthesizing information from multiple web sources to answer a query directly.

Local Pack

The map-based section of Google search results that displays the top 3 local businesses for a location-based query, including ratings, hours, and directions.

Featured Snippet

A highlighted answer box at the top of Google search results that directly answers a question, pulled from a web page and displayed with a link to the source.

Deep-Dive Guides

/resources/automotive-seo-guide

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