Glossary

SERP (Search Engine Results Page)

The page displayed by a search engine in response to a query, containing organic results, paid ads, featured snippets, local packs, and AI overviews.

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SERP

SEO

What Is SERP (Search Engine Results Page)?

A Search Engine Results Page (SERP) is what users see after entering a query into Google or another search engine. Modern SERPs combine AI Overviews, paid ads, the local pack, featured snippets, "People Also Ask" accordions, organic results, and more. Nationally, AI Overviews appeared in roughly 16% of US searches as of early 2026; automotive transactional queries triggered AIOs far less often (about 10.5% in a US dealer-intent study). On Google, generative AI optimization is still SEO per Google's May 2026 guidance. Ahrefs (January 2026) found only about 38% of cited AIO URLs also ranked top 10 for the same query (per-URL overlap), down from roughly 76% in mid-2025.

Related Terms

SEO

The practice of optimizing a website to rank higher in search engine results, driving organic (non-paid) traffic from Google and other search engines.

AIO

An AI-generated summary that appears at the top of Google search results, synthesizing information from multiple web sources to answer a query directly.

Local Pack

The map-based section of Google search results that displays the top 3 local businesses for a location-based query, including ratings, hours, and directions.

Featured Snippet

A highlighted answer box at the top of Google search results that directly answers a question, pulled from a web page and displayed with a link to the source.

Deep-Dive Guides

/resources/automotive-seo-guide

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