Glossary

SEO (Search Engine Optimization)

The practice of optimizing a website to rank higher in search engine results, driving organic (non-paid) traffic from Google and other search engines.

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SEO

What Is SEO (Search Engine Optimization)?

Search Engine Optimization (SEO) for dealerships encompasses local SEO (Google Business Profile, reviews, citations), content strategy (model pages, service guides, blog posts), technical optimization (site speed, schema markup, mobile experience), and AI visibility (getting cited by ChatGPT, Perplexity, and Google AI Overviews). Automotive SEO differs from generic SEO due to constantly changing inventory, OEM compliance requirements, multi-location complexity, and the high-consideration car buying journey. The five pillars of automotive SEO are local SEO, content, technical, structured data, and AI/GEO visibility.

Related Terms

GEO

The practice of optimizing content to earn citations from AI answer tools, while recognizing that Google classifies generative AI optimization as still SEO for Google Search.

Local SEO

The practice of optimizing a dealership's online presence to appear in location-based searches - "near me" queries, Google Maps, and the local pack.

Technical SEO

The optimization of a website's technical infrastructure - speed, crawlability, indexation, structured data, and architecture - to help search engines access and understand content.

SERP

The page displayed by a search engine in response to a query, containing organic results, paid ads, featured snippets, local packs, and AI overviews.

Deep-Dive Guides

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