Pillar Page
A comprehensive, authoritative page that covers a broad topic in depth and serves as the central hub of a topic cluster, linking to all related supporting content.
PP
What Is Pillar Page?
A pillar page is the anchor of a topic cluster - a long-form, comprehensive resource that covers a topic broadly and links to detailed cluster pages for each subtopic. For dealerships, effective pillar pages include: model research pages ("Everything About the 2026 Toyota Camry"), service hub pages ("Complete Guide to Toyota Service"), and buying guides ("The Complete Guide to Buying a Used Car"). Pillar pages typically target high-volume, competitive keywords while cluster pages target long-tail variations. The pillar accumulates authority from all cluster pages linking to it, making it increasingly difficult for competitors to outrank over time.
Related Terms
Build Before You Need To
The teams gaining ground aren't reacting faster. They're building a content system that works for them even when they're not working on it.
That advantage grows every month.
Start FreeWe Rise Together.