Why Every Dealership Needs Model Landing Pages (And How to Build Them)
Model landing pages are the highest-converting content type for dealerships. Learn why you need them, what to include, and how they feed your topic cluster strategy for compounding organic traffic.
What Are Model Landing Pages?
Model landing pages are dedicated pages for each vehicle model you sell - both new and used. They're not inventory listings. They're research-focused pages that cover specs, trims, comparisons, pricing, and local availability.
Think of them as the bridge between a buyer's research phase and your inventory. When someone searches "2026 Toyota Camry," they want to learn before they buy. A model landing page gives them exactly that - on your site, with your branding, and with a clear path to your inventory and lead forms.
The Buyer's Journey on Your Site
Research
Reads model page: specs, trims, comparisons
Compare
Clicks comparison links: Camry vs Accord
Evaluate
Checks pricing, financing, local availability
Act
Views inventory → submits lead or schedules test drive
Why Model Pages Matter
Three reasons model landing pages are the highest-ROI content investment for dealerships.
Capture research queries
"2026 Toyota Camry specs", "Camry vs Accord", "Camry lease deals [city]" - these searches have massive volume and high intent. Without a dedicated model page, you're invisible for the queries that matter most.
Feed your topic clusters
Each model page becomes a pillar that links to comparison pages, trim breakdowns, financing guides, and maintenance content. This interlinking compounds your authority over time.
Convert research to leads
Visitors on model pages are 3–4x more likely to view inventory or submit a lead than blog readers. These pages bridge the gap between research and action.
What Every Model Page Needs
The essential elements that make model landing pages rank, convert, and feed your topic clusters.
Vehicle overview and key selling points
Trim-level comparison table
Starting MSRP and local pricing context
Key specs and features highlighted
Comparison links (vs top competitors)
Related inventory feed
Local availability and test drive CTA
Schema markup (Vehicle, FAQ, BreadcrumbList)
Model Pages vs Inventory Pages
They serve different purposes. You need both - but only model pages build lasting organic authority.
Model Pages
Always-on
Stays live year-round regardless of inventory changes
SEO-focused
Optimized for research queries and long-tail keywords
Research-oriented
Covers specs, trims, comparisons, and pricing
Stable URLs
Consistent URLs that build authority over time
Compounds authority
Gets stronger with every linked cluster page
Inventory Pages
Dynamic
Changes constantly as vehicles sell and arrive
Transaction-focused
Built for immediate purchase or inquiry
Specific VINs
Each page is tied to an individual vehicle
Unstable URLs
Pages disappear when vehicles sell
Hard to rank
Constant URL churn prevents authority building
How Hrizn Builds Model Pages
Model Research auto-generates model landing pages with real specs, pricing, and local context - no manual data entry required. Comparisons creates side-by-side pages that link back to each model pillar. Layouts lets you customize the design to match your brand.
The result: a complete model content library that ranks for high-intent queries, feeds your topic clusters, and converts research traffic into leads.
The Hrizn Model Page Stack
Model Research
Auto-generates pages with real specs, pricing, and local market context
Comparisons
Creates side-by-side comparison pages that link back to model pillars
Layouts
Customizable templates so model pages match your dealership brand
Related Resources
Build Before You Need To
The teams gaining ground aren't reacting faster. They're building a content system that works for them even when they're not working on it.
That advantage grows every month.
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