Topic Cluster
A content architecture model where a comprehensive pillar page links to multiple related supporting pages, building topical authority and internal linking structure.
TC
What Is Topic Cluster?
Topic clusters organize content into hub-and-spoke structures where a central "pillar" page covers a broad topic comprehensively, and multiple "cluster" pages cover specific subtopics in depth. All cluster pages link back to the pillar, and the pillar links out to each cluster. For dealerships, a topic cluster might look like: Pillar = "Toyota Camry Guide" with clusters for "Camry vs Accord," "Camry Lease Deals," "Camry Trim Comparison," "Camry Maintenance Schedule," and "Camry Safety Features." This architecture builds topical authority (Google recognizes the site as an expert on the topic), creates strong internal linking, and captures a wider range of search queries. Studies show topic cluster content holds rankings 2.5x longer than isolated pages.
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