Internal Linking
The practice of linking between pages on the same website to distribute page authority, help search engines understand site structure, and guide users to related content.
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What Is Internal Linking?
Internal linking is one of the most underutilized SEO tactics on dealership websites. Proper internal linking distributes authority from high-authority pages (homepage, popular blog posts) to deeper pages that need ranking support. It also helps search engines understand topical relationships between pages and guides users through the buying journey. For dealerships, key internal linking strategies include: linking from model pages to related VDPs, connecting service content to scheduling pages, cross-linking between topic cluster pages, using contextual anchor text (not "click here"), and building breadcrumb navigation for every page. A well-linked site can see 30%+ more pages indexed and ranked than an identical site with poor internal linking.
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