Glossary

SRP (Search Results Page)

The inventory listing page on a dealership website where buyers browse and filter available vehicles by make, model, price, and other criteria.

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SRP

Inventory

What Is SRP (Search Results Page)?

A Search Results Page (SRP) functions like a category page in e-commerce. It displays a filterable list of vehicles in inventory with summary information - thumbnail photo, price, key specs, and a link to the full VDP. SRPs target broad search queries like "used SUVs near me" or "new Toyota inventory [city]" while VDPs target specific queries. SRP optimization includes proper ItemList schema markup, fast-loading pagination or infinite scroll with lazy loading, faceted filtering that doesn't create duplicate URL issues, and SEO-friendly URL structures.

Related Terms

VDP

The individual page on a dealership website dedicated to a single vehicle in inventory, containing photos, specifications, descriptions, and conversion opportunities.

Inventory SEO

The practice of optimizing a dealership's inventory pages (VDPs and SRPs) for search engine visibility through unique descriptions, schema markup, and strategic URL structure.

Faceted Navigation

A filtering system on inventory pages that lets users narrow results by attributes like make, model, price, year, and mileage - requiring careful SEO management to avoid duplicate content.

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