Glossary

Inventory SEO

The practice of optimizing a dealership's inventory pages (VDPs and SRPs) for search engine visibility through unique descriptions, schema markup, and strategic URL structure.

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Inventory

What Is Inventory SEO?

Inventory SEO treats the dealership's vehicle inventory as a content asset rather than just a catalog. Key strategies include: writing unique, people-first descriptions for each VDP instead of using manufacturer copy-paste, implementing comprehensive Vehicle schema markup (price, condition, mileage, availability), creating SEO-friendly URL structures that include year/make/model, optimizing VDP title tags with location, proper handling of sold vehicles (redirect to similar inventory, not 404), SRP filter management to prevent duplicate content, and image optimization for the 20+ photos on each listing. Platforms like Hrizn automate VDP description generation using AI, creating unique content for every vehicle at scale.

Related Terms

VDP

The individual page on a dealership website dedicated to a single vehicle in inventory, containing photos, specifications, descriptions, and conversion opportunities.

SRP

The inventory listing page on a dealership website where buyers browse and filter available vehicles by make, model, price, and other criteria.

Vehicle Schema

A specific Schema.org type for marking up vehicle listings with structured data including make, model, year, price, mileage, condition, and availability.

Deep-Dive Guides

/resources/inventory-seo-vdp-srp

/resources/what-is-a-vdp

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