Glossary

Schema Markup

Structured data code added to web pages that helps search engines and AI understand the content - enabling rich snippets, knowledge panels, and AI citations.

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Technical

What Is Schema Markup?

Schema markup (also called structured data) uses the Schema.org vocabulary to annotate web pages with machine-readable information. For dealerships, key schema types include Vehicle (for VDPs with price, mileage, condition), LocalBusiness (for location pages with hours, address, services), Service (for service department offerings), FAQPage (for FAQ sections that can appear as rich results), and BreadcrumbList (for navigation structure). Schema markup is critical for AI visibility because it gives AI tools structured facts they can cite directly. Dealerships with comprehensive schema implementation see higher rich snippet rates, better AI citation frequency, and improved click-through rates.

Related Terms

Vehicle Schema

A specific Schema.org type for marking up vehicle listings with structured data including make, model, year, price, mileage, condition, and availability.

Rich Snippet

An enhanced search result that displays additional information beyond the standard title and description - such as ratings, prices, FAQ answers, or event details.

JSON-LD

The preferred format for implementing schema markup - a JavaScript notation embedded in HTML that provides structured data without altering the visible page content.

Deep-Dive Guides

/resources/structured-data-ai-visibility

/resources/automotive-seo-guide

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