Glossary

Schema Markup

Structured data code added to web pages that helps search engines and AI understand the content - enabling rich snippets, knowledge panels, and AI citations.

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Technical

What Is Schema Markup?

Schema markup (also called structured data) uses the Schema.org vocabulary to annotate web pages with machine-readable information. For dealerships, key schema types include Vehicle, LocalBusiness, Service, FAQPage, and BreadcrumbList. Google Search Central (May 2026) states structured data is not required for generative AI features and there is no special AI-only schema. It remains valuable for rich results eligibility, inventory and local clarity, and overall SEO hygiene. Dealerships with comprehensive schema see higher rich snippet rates and clearer machine-readable facts for any system that parses JSON-LD.

Related Terms

Vehicle Schema

A specific Schema.org type for marking up vehicle listings with structured data including make, model, year, price, mileage, condition, and availability.

Rich Snippet

An enhanced search result that displays additional information beyond the standard title and description - such as ratings, prices, FAQ answers, or event details.

JSON-LD

The preferred format for implementing schema markup - a JavaScript notation embedded in HTML that provides structured data without altering the visible page content.

Deep-Dive Guides

/resources/structured-data-ai-visibility

/resources/automotive-seo-guide

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