Glossary

JSON-LD

The preferred format for implementing schema markup - a JavaScript notation embedded in HTML that provides structured data without altering the visible page content.

See How It Works Book a Demo

Technical

What Is JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for implementing structured data. Unlike Microdata or RDFa, which require inline annotation of HTML elements, JSON-LD is added as a separate script block in the page's head or body. This makes it easier to implement, maintain, and debug. For dealerships, JSON-LD is used to implement Vehicle schema on VDPs, LocalBusiness schema on location pages, FAQPage schema on FAQ sections, Service schema on service department pages, and BreadcrumbList schema for navigation. Modern content platforms like Hrizn generate JSON-LD automatically, ensuring accuracy and completeness without manual coding.

Related Terms

Schema Markup

Structured data code added to web pages that helps search engines and AI understand the content - enabling rich snippets, knowledge panels, and AI citations.

Vehicle Schema

A specific Schema.org type for marking up vehicle listings with structured data including make, model, year, price, mileage, condition, and availability.

Deep-Dive Guides

/resources/structured-data-ai-visibility

Back to Full Glossary

Don't Wait

Master JSON-LD and Beyond

Hrizn helps dealerships execute the strategies behind every term in this glossary - from AI-optimized content to automated schema markup.

That advantage grows every month.

See How It Works Book a Demo

We Rise Together.