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Glossary

Vehicle Schema

A specific Schema.org type for marking up vehicle listings with structured data including make, model, year, price, mileage, condition, and availability.

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Technical

What Is Vehicle Schema?

Vehicle schema is the Schema.org structured data type specifically designed for vehicle listings. It enables search engines and AI to understand exactly what vehicle is listed on a VDP - make, model, year, trim, price, mileage, condition (new/used), color, VIN, and availability. When properly implemented, Vehicle schema can trigger rich results in Google (vehicle cards with photos and pricing), improve visibility in Google Vehicle Listing Ads, and provide AI tools with structured facts for citations. Most dealership website providers implement basic Vehicle schema, but comprehensive implementation (including all optional properties and proper offers markup) requires dedicated tools like Hrizn's Schema Studio.

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Diverse team of dealership professionals standing together
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