Glossary

GBP (Google Business Profile)

The free Google listing that controls how a dealership appears in Google Search, Maps, and the local pack - including hours, reviews, photos, and contact information.

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GBP

SEO

What Is GBP (Google Business Profile)?

Google Business Profile (formerly Google My Business) is the single most important local SEO asset for dealerships. A complete, optimized GBP listing drives visibility in Google Maps, the local 3-pack, and AI-generated local recommendations. Key optimization areas include selecting the right primary category (e.g., "Toyota Dealer" not just "Car Dealer"), publishing weekly Google Posts, uploading real photos, populating Q&A, enabling inventory feeds, and maintaining accurate hours and contact information. Review quantity, quality, recency, and owner response rate all factor into GBP rankings.

Related Terms

Local SEO

The practice of optimizing a dealership's online presence to appear in location-based searches - "near me" queries, Google Maps, and the local pack.

NAP

The three core business identity fields - Name, Address, and Phone number - that must be consistent across all online directories and citations for local SEO.

Local Pack

The map-based section of Google search results that displays the top 3 local businesses for a location-based query, including ratings, hours, and directions.

Deep-Dive Guides

/resources/google-business-profile-dealerships

/resources/local-seo-dealerships

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