NAP (Name, Address, Phone)
The three core business identity fields - Name, Address, and Phone number - that must be consistent across all online directories and citations for local SEO.
NAP
What Is NAP (Name, Address, Phone)?
NAP consistency is a foundational local SEO signal. When a dealership's name, address, and phone number are identical across Google Business Profile, the dealership website, Yelp, Cars.com, manufacturer directories, and every other listing, search engines gain confidence that the business is legitimate and well-established. Inconsistencies - even minor ones like "St." vs "Street" or different phone numbers - dilute local SEO signals and can confuse AI tools that cross-reference business data. NAP audits should be conducted quarterly, especially after any address, phone, or name changes.
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