Glossary

Core Web Vitals

Google's three performance metrics - LCP, FID, and CLS - that measure page loading speed, interactivity, and visual stability, used as ranking signals.

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CWV

Technical

What Is Core Web Vitals?

Core Web Vitals (CWV) are Google's standardized metrics for measuring page experience: Largest Contentful Paint (LCP) measures loading - the time until the largest visible element renders (target: under 2.5 seconds); First Input Delay (FID) measures interactivity - how quickly the page responds to user input (target: under 100ms); and Cumulative Layout Shift (CLS) measures visual stability - how much page content shifts during loading (target: under 0.1). Dealership websites often struggle with CWV due to heavy inventory images, third-party chat widgets, and multiple tracking scripts. Improving CWV is both a ranking signal and a conversion factor - a 1-second improvement in LCP can increase conversions 7-10%.

Related Terms

Technical SEO

The optimization of a website's technical infrastructure - speed, crawlability, indexation, structured data, and architecture - to help search engines access and understand content.

Page Speed

How fast a web page loads and becomes interactive - a critical factor for both user experience and search engine rankings, especially on mobile devices.

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