Glossary

Technical SEO

The optimization of a website's technical infrastructure - speed, crawlability, indexation, structured data, and architecture - to help search engines access and understand content.

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Technical

What Is Technical SEO?

Technical SEO ensures that the content you create can actually be found, crawled, and indexed by search engines. Key areas include: Core Web Vitals and page speed optimization, mobile-first design, XML sitemap management, robots.txt configuration, canonical tag implementation, structured data/schema markup, HTTPS security, internal linking architecture, URL structure, breadcrumb navigation, and crawl error resolution. For dealership websites - which are often heavy with inventory widgets, third-party scripts, and dynamic content - technical SEO is the foundation that makes content strategy possible. Without it, even the best content may never rank.

Related Terms

Core Web Vitals

Google's three performance metrics - LCP, FID, and CLS - that measure page loading speed, interactivity, and visual stability, used as ranking signals.

Schema Markup

Structured data code added to web pages that helps search engines and AI understand the content - enabling rich snippets, knowledge panels, and AI citations.

Crawl Budget

The number of pages Google will crawl on your website within a given time period - critical for large dealership sites with thousands of inventory pages.

Indexation

The process by which search engines add web pages to their database (index), making them eligible to appear in search results.

Deep-Dive Guides

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