Glossary

Citations

Online mentions of a dealership's NAP (Name, Address, Phone) on directories, listing sites, and business profiles - a key local SEO ranking signal.

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SEO

What Is Citations?

Citations are mentions of your dealership's business information across the web - primarily in online directories (Yelp, YellowPages), industry-specific listing sites (Cars.com, AutoTrader, DealerRater), manufacturer dealer locators, and local business directories. Citations are a core local SEO ranking factor because they validate your business's existence and location to search engines. Citation quality matters: a listing on Cars.com or your OEM's dealer locator carries more weight than a random directory. Citation consistency matters too - every listing should have identical NAP data. Citation building for dealerships should focus on automotive-specific directories, local business associations, and community websites.

Related Terms

NAP

The three core business identity fields - Name, Address, and Phone number - that must be consistent across all online directories and citations for local SEO.

Local SEO

The practice of optimizing a dealership's online presence to appear in location-based searches - "near me" queries, Google Maps, and the local pack.

GBP

The free Google listing that controls how a dealership appears in Google Search, Maps, and the local pack - including hours, reviews, photos, and contact information.

Deep-Dive Guides

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