Dealer Marketing Strategy

Series 3: The Distributed Presence Series — Article 8 of 10 A lot of dealerships still think they have a distribution strategy because they have a content calendar. Posts are slotted. Dates are assigned. Campaigns are mapped. The month looks organized. But when the pressure rises, the same problems keep showing up. Good ideas still […]

Series 3: The Distributed Presence Series — Article 7 of 10 A lot of dealership teams still think about organic social and search as two separate jobs. Search is where people go to find answers. Social is where brands go to stay active. That distinction is getting weaker. Because in the AI search era, the […]

Series 3: The Distributed Presence Series — Article 6 of 10 A lot of teams think they have a social problem. Not enough posting. Not enough time. Not enough consistency. Not enough engagement. Those things may be true on the surface. But underneath them is usually a different issue. The real problem is coordination. The […]

Series 3: The Distributed Presence Series — Article 5 of 10 A dealership finally gets a strong piece of content published. The article is good. The insight is real. The topic matters. Maybe it reflects actual service expertise. Maybe it captures leadership perspective. Maybe it answers a real customer question better than anything else on […]

Series 3: The Distributed Presence Series — Article 4 of 10 A lot of dealerships have improved their ability to create content. They can publish more often. They can move faster. They can generate more articles, more social posts, more landing pages, more campaigns, and more content support than they could a year or two […]

Series 3: The Distributed Presence Series — Article 3 of 10 A lot of dealerships still treat organic social like filler. Something to keep the page active. Something to post between campaigns. Something to handle after the “real” marketing work is done. That mindset is getting weaker by the month. Because organic social is no […]

Series 3: The Distributed Presence Series — Article 2 of 10 Most dealership social content disappears almost as soon as it is posted. A team gets a post up on Facebook. An agency pushes something to Instagram. A graphic gets shared to LinkedIn. A special gets posted. A holiday message goes live. A piece of […]

Series 3: The Distributed Presence Series — Article 1 of 10 A lot of dealerships still treat digital presence like a set of separate tasks. Write the article. Post on Facebook. Share something to Instagram. Maybe get a LinkedIn post out. Maybe remember Google Business Profile. Maybe reuse something later if someone has time. That […]

Series 2: The Visible Expertise Series — Article 10 of 10 Every dealership already has an expertise layer. It exists whether the business has named it or not. It lives in the sales manager who understands local buyer friction better than any generic page ever will. It lives in the service advisor explaining urgency, maintenance, […]

Series 2: The Visible Expertise Series — Article 9 of 10 A lot of dealership marketing conversations still stop too early. Did the page rank? Did the campaign drive traffic? Did the post get reach? Those questions matter. But they are incomplete. Because the next challenge is not just getting found. It is getting believed. […]

Series 2: The Visible Expertise Series — Article 8 of 10 Most dealerships do not have an expertise problem. They have a support problem. The sales manager has useful insight. The service advisor has useful insight. The fixed ops leader has useful insight. The GM has useful insight. The dealer principal has useful insight. But […]

Series 2: The Visible Expertise Series — Article 6 of 10 Most dealership staff pages do not do much. A name. A title. Maybe a short bio. Maybe a headshot that has not been updated in years. Technically, the person is there. But in practice, the page often adds very little value. Because in a […]

Series 2: The Visible Expertise Series — Article 5 of 10 Most dealerships already have leadership. What they often do not have is visible leadership. The dealer principal may be setting standards every day. The GM may have the clearest understanding of the market, the store, the team, and what the business stands for. They […]

Series 2: The Visible Expertise Series — Article 4 of 10 If you want to find some of the most useful expertise in any dealership, do not start in the conference room. Start in service. Start with the advisor who explains maintenance timing in plain language. Start with the technician who knows the patterns behind […]