VIN (Vehicle Identification Number)
A unique 17-character alphanumeric code assigned to every vehicle, encoding manufacturer, model, year, engine, and production details.
VIN
What Is VIN (Vehicle Identification Number)?
The Vehicle Identification Number (VIN) is the unique identifier for every vehicle. In dealership SEO, VINs matter because they enable unique identification of each listing. VIN-specific searches are extremely high-intent - a buyer searching a specific VIN has likely already found the vehicle on a third-party site and is researching it further. VDPs should include the VIN in their schema markup (Vehicle schema) and page content. Some dealerships also create VIN-specific URLs for direct-to-VDP search traffic. VIN decoding services can auto-populate vehicle specifications, reducing manual data entry and ensuring accuracy.
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