Ideas That Drive Results

Introduction: NADA floors are about to flood with AI. Some of it represents meaningful progress. Much of it is familiar software wrapped in new language. This article introduces a practical way to distinguish real AI platforms from “AI slop” — tools that sound modern but rarely change how visibility, content, or teams actually operate. Table […]

Introduction: At NADA, AI looks effortless. Demos are smooth, responses are instant, and workflows appear dramatically improved. The real question begins after the demo ends: what changes in daily dealership operations once the tool is live? This article focuses on how to evaluate AI platforms beyond the booth… and why operating reality matters more than […]

Introduction: In the run-up to NADA, many dealerships will encounter “new” AI solutions that feel oddly familiar. That’s because a significant portion of the AI innovation on display will not be new products… but just existing tools with updated language. This article explores why AI rebranding is accelerating, how it affects buying decisions, and what […]

Introduction: As NADA approaches, many dealerships will encounter an overwhelming number of “AI-powered” solutions promising faster execution, better performance, and transformational efficiency. The challenge in 2026 is no longer access to AI – it’s distinguishing between real capability and noise. That distinction matters more than ever, because much of what will be presented on the […]

Introduction – Before Choosing a New SEO Vendor As NADA approaches, many dealerships prepare to evaluate new SEO packages and vendors. The most important decision isn’t which provider promises better rankings – it’s whether any approach can compete with dealers who treat content infrastructure as a core competency. That distinction increasingly determines how visibility compounds […]

Executive Summary – A Practical Framework for Evaluating Dealership Technology in 2026 Dealerships evaluating technology in 2026 face a more complex visibility environment than ever. This article provides a practical framework and scorecard to assess whether software, websites, and tools improve alignment, reduce friction, and create compounding value …or simply add activity. Table of Contents […]

Executive Summary Many dealerships struggle with visibility not because they lack tools, but because those tools are fragmented. As NADA SHOW 2026 approaches, we dive into why most new dealership marketing tools at NADA fail to compound visibility – and what dealers should evaluate instead. Table of Contents Why Tool Adoption Rarely Equals Visibility Growth […]

Why Fragmentation Is Becoming a Quiet Risk for Dealerships Over the last several years, dealership marketing and operations teams have added tools steadily. SEO platforms.Content tools.Analytics dashboards.AI assistants.Collaboration software. Each addition solved a specific problem at the time. Taken together, many teams are now discovering a different challenge: fragmentation. Not because any single tool is […]

Why Decision Velocity Matters in Dealership Operations Decision velocity describes how quickly a dealership team can interpret information, align internally, and take informed action. In many dealerships, the primary challenge is not access to data, reports, or insights. It is the time and effort required to convert that information into shared understanding and coordinated decisions. […]

Why Existing Content Is the Most Undervalued Asset in Dealership SEO Most dealership SEO content strategies focus on what to publish next. New pages.New campaigns.New ideas. That focus made sense when discovery was slower and visibility resets were common. Today, it leaves measurable value unrealized. Across modern search and AI-driven discovery, one pattern shows up […]

For a long time, publishing was the finish line. If a dealership created high-quality content, optimized it correctly, and pushed it live, the assumption was that discovery would follow. Rankings would come. Traffic would arrive. Performance would take care of itself. In many cases, that still happens. Across the Hrizn platform, we continue to see […]

For years, dealership content creation has followed a familiar pattern. Someone opens a blank document.A loose idea gets debated.A deadline approaches.Something gets published. Sometimes it performs well. Sometimes it doesn’t.Either way, the process resets the next time around. That reset used to feel normal. In today’s discovery environment, it’s become a liability. As search fragments […]