Indexation
The process by which search engines add web pages to their database (index), making them eligible to appear in search results.
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What Is Indexation?
Indexation is the process by which Google discovers, crawls, and adds your pages to its search index. A page that isn't indexed cannot appear in search results - it's invisible. Common indexation issues on dealership websites include: noindex tags accidentally applied to important pages, thin content pages that Google deems not worth indexing, crawl budget limitations on large inventory sites, JavaScript-rendered content that Googlebot can't parse, and canonical tag misconfiguration pointing to the wrong URL. Monitor indexation in Google Search Console's "Pages" report, which shows how many pages are indexed, which are excluded, and why.
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