Glossary

DMS (Dealer Management System)

The core software system that manages a dealership's operations - inventory, sales, service, parts, accounting, and customer records.

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DMS

Dealership Operations

What Is DMS (Dealer Management System)?

A Dealer Management System (DMS) is the operational backbone of a car dealership. Major providers include CDK Global, Reynolds and Reynolds, and Dealertrack. The DMS manages inventory records, vehicle pricing, deal desking, F&I product menus, service scheduling, parts inventory, accounting, and customer relationship data. From an SEO perspective, the DMS is the source of truth for inventory data that feeds VDPs, SRPs, and Google Vehicle Listing Ads. Integration between the DMS and content platforms like Hrizn enables automated VDP descriptions, real-time pricing updates, and inventory-driven content generation.

Related Terms

CRM

Software that manages customer interactions, lead follow-up, and sales processes - tracking every touchpoint from initial inquiry to purchase and beyond.

VDP

The individual page on a dealership website dedicated to a single vehicle in inventory, containing photos, specifications, descriptions, and conversion opportunities.

SRP

The inventory listing page on a dealership website where buyers browse and filter available vehicles by make, model, price, and other criteria.

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