Backlink

What Is Backlink?

Backlinks (also called inbound links) are links from external websites pointing to your dealership's site. They remain one of Google's most important ranking factors because they serve as "votes of confidence" from other sites. For dealerships, high-quality backlink sources include: local chamber of commerce and business directories, community sponsorship pages, local news coverage, OEM dealer locator pages, automotive industry publications, and community event websites. The quality of backlinks matters more than quantity - one link from a local newspaper is worth more than 100 links from low-quality directories. Content marketing naturally attracts backlinks as other sites reference your guides and resources.