Internal Linking Strategy for Dealership Websites
Most dealership websites have broken or nonexistent internal linking. Learn how hub-and-spoke architecture, contextual links, and breadcrumbs distribute authority across your inventory and content pages.
Why Internal Linking Matters
Internal links distribute page authority (link equity) across your site. They help search engines discover and understand the relationship between your pages. For AI systems, well-linked content signals topical depth and authority.
Think of internal links as the connective tissue of your website. Without them, even great content sits in isolation - invisible to crawlers, ignored by ranking algorithms, and disconnected from the rest of your digital presence.
Authority Distribution
Link equity flows from high-authority pages to deeper content, lifting rankings site-wide.
Crawl Efficiency
Search engines follow internal links to discover new and updated content faster.
AI Comprehension
Well-linked content helps AI systems map your topical expertise and cite you in answers.
The Dealership Linking Problem
Common Issues
Orphaned pages - content with zero internal links pointing to it
Flat structure - everything links from nav, nothing links between content
Broken links from inventory changes and removed vehicle pages
No contextual links within body content - just nav and footer
The Impact
Pages that should rank sit buried with no authority signals
New content takes longer to get crawled and indexed
Authority concentrates on the homepage instead of being distributed
AI systems can't map topical relationships across your site
Hub-and-Spoke Linking
Hub pages (model pages, service landing pages, department pages) link to spoke pages (specific articles, comparisons, FAQs). Spokes link back to the hub, and spokes also link to each other where relevant.
Toyota Service Hub
Hub
Oil Change Guide
Spoke
Tire Rotation Guide
Spoke
Brake Inspection Guide
Spoke
Multi-Point Inspection
Spoke
Hub → Spokes
The Toyota Service Hub links to every service guide - oil changes, tire rotations, brake inspections. This passes authority down to each guide.
Spokes → Hub
Each service guide links back to the Service Hub, reinforcing the hub as the topical authority page.
Spokes → Spokes
The Oil Change Guide links to the Tire Rotation Guide when mentioning routine maintenance. Cross-linking spokes deepens topical coverage.
Tactical Linking Rules
Follow these rules consistently and your internal linking will outperform 90% of dealership websites.
Every new page links to at least 2–3 related existing pages
Every hub page links to all its spoke pages
Breadcrumbs on every page for hierarchical context
Anchor text should be descriptive - not "click here"
Update old content to link to new related content
Link from high-traffic pages to important conversion pages
How Content Library Enables Better Linking
An organized content taxonomy makes it easy to identify linking opportunities. When every piece of content is categorized by topic, department, and intent, finding the right internal links becomes systematic rather than guesswork.
Content Library automatically surfaces related content as you create new pages, so authors never publish orphaned content. Every new article ships with contextual links already in place.
Taxonomy-Driven Discovery
Content is organized by topic clusters, making hub-and-spoke relationships visible at a glance.
Related Content Suggestions
As you create content, the system surfaces related existing pages that should be linked.
Link Health Monitoring
Track orphaned pages, broken links, and pages with thin internal link profiles across your site.
Related Resources
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