GAP (GAP Insurance)
Guaranteed Asset Protection insurance that covers the difference between what a totaled or stolen vehicle is worth and what the owner still owes on their loan.
GAP
What Is GAP (GAP Insurance)?
GAP (Guaranteed Asset Protection) insurance is one of the most commonly searched F&I products. "What is gap insurance," "do I need gap insurance," and "gap insurance cost" are high-volume queries that dealership content can capture. GAP insurance covers the "gap" between a vehicle's actual cash value (what insurance pays out after a total loss) and the remaining loan balance (what the owner still owes). For dealerships, publishing educational GAP insurance content serves two purposes: it captures organic search traffic from buyers researching F&I products, and it pre-educates buyers so they're more receptive to the product when it's presented in the F&I office. This is a prime example of how content supports revenue generation beyond just lead capture.
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