Franchise Dealer
A dealership authorized by a vehicle manufacturer (OEM) to sell new vehicles of that brand, operating under the manufacturer's franchise agreement and compliance standards.
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What Is Franchise Dealer?
A franchise dealer holds a contractual agreement with one or more OEMs to sell their new vehicles. This authorization comes with benefits (access to new inventory, manufacturer advertising co-op funds, brand recognition) and constraints (compliance standards, pricing rules, marketing restrictions, facility requirements). From an SEO perspective, franchise dealers have a natural advantage over independents: OEM brand queries drive significant traffic ("Toyota dealer near me"), manufacturer dealer locator pages provide authority backlinks, and co-op programs can partially fund marketing. However, OEM compliance requirements also restrict what franchise dealers can say and show in their content - making compliance-aware content platforms essential.
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