Glossary

BDC (Business Development Center)

A dedicated team within a dealership that handles inbound leads, appointment setting, follow-up calls, and customer outreach across all departments.

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BDC

Dealership Operations

What Is BDC (Business Development Center)?

The Business Development Center (BDC) is the bridge between marketing and sales at a dealership. BDC agents respond to web leads, answer phone inquiries, set appointments, follow up on unsold leads, and conduct outreach for service retention and equity mining. From a content marketing perspective, BDC performance is a key indicator of content quality - high-quality organic leads from SEO-driven content convert at higher rates in the BDC because the buyer has already researched and self-qualified. Dealerships with strong content strategies often see 30-40% higher BDC appointment-set rates on organic leads vs paid leads.

Related Terms

CRM

Software that manages customer interactions, lead follow-up, and sales processes - tracking every touchpoint from initial inquiry to purchase and beyond.

Lead Attribution

The process of identifying which marketing channels, content, and touchpoints contributed to a customer becoming a lead - connecting marketing spend to revenue.

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