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Hrizn Research

Primary research on automotive AI search

Transparent methodology. Open datasets. Real numbers on how U.S. car dealerships show up in AI Overviews, ChatGPT, Perplexity, and Google AI Mode.

Reports & benchmarks

What we publish

Each report pairs a public writeup with an openly-licensed dataset (CC BY 4.0), so the industry can build on, cite, or independently replicate the findings.

Diverse team of dealership professionals standing together
Diverse team of dealership professionals standing together
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