Hrizn Launches Content OS v6 With Trustworthy Vehicle Data, Monthly Signal Reports, and Clara in Realtime

Hrizn, the AI-native Content Operating System for automotive dealerships, today announced Hrizn Content OS v6.0 — a major platform release that grounds the vehicle content dealers publish in trustworthy vehicle data, turns every month into reports leadership will actually want to share, and lets teams get more done simply by talking to Clara.

Dealership marketing teams already use Hrizn to research, create, and distribute content across web, social, and inventory storytelling. v6.0 strengthens that operating system where it matters most: the accuracy of what gets published, clear proof of what the team shipped, and the speed of getting work done without bouncing between tools. There's a lot to love — monthly Signal reports, live two-way voice with Clara in Realtime, Vehicle Spotlights, one-line AI image edits, and support right inside the app.

“v6 is about helping dealers do their best work, faster. Vehicle content you can trust. Monthly reports leadership can actually use. And a Clara you can simply talk to. The Content Operating System should feel more complete with every release — not more complicated.”

— David Gruhin, Co-Founder and CEO of Hrizn

Vehicle content you can trust

Every spec, price, and figure in a dealer’s vehicle content now comes from verified, up-to-date vehicle data — not guesswork from the open web. The result is more accurate content teams can confidently put in front of customers, and far less time spent double-checking the details.

Signal: close the month with Playbook, Pulse, and Presence

Signal turns each month into clear, ready-to-share stories for teams and their leadership, while Clarity remains the live, everyday workspace. Dealers can revisit any past report whenever they like — search, browse history, and download or share a polished PDF.

• Playbook — a plain-language monthly growth plan showing how a dealer is winning online, where new demand is opening up, and exactly what to do next, with the bottom line and top priorities front and center.
• Pulse — a monthly snapshot of everything the team created and published, perfect for celebrating wins, staying accountable, and proving momentum in reviews and store meetings.
• Presence — a monthly social story covering posts, engagement, reach, followers, and the best times to post, with the highest-impact priorities broken down by network.

Hrizn Market Maker

Hrizn Market Maker shows how a dealer’s vehicles stack up in their local market, bringing live pricing and demand context right into monthly reports and conversations with Clara — so teams can price, stock, and market with confidence.

Bring Hrizn into the AI tools you already love

Dealers and agencies can connect assistants like Claude, ChatGPT, and Gemini so those tools work with live dealership data — looking things up, drafting content, and checking drafts for compliance without switching between apps.

Clara in Realtime

Now dealers can just talk to Clara — Hrizn's dealership marketing and inventory assistant — in a real, back-and-forth voice conversation right inside Navigator. Ask for content ideas, draft social posts, and open the right screens without stopping to type; check lot health, pricing, and search opportunities while Clara answers out loud; and create images and hand work straight to Composer or Social Hub, all in one conversation. Prefer to type? Text chat, voice input, and read-aloud responses remain available.

More ways to publish, and help without leaving Hrizn

• Answer-first content — Every article now opens with a clear, direct Key Takeaway across articles, comparisons, model pages, and events, and Frame & Generate helps pin down the one question a piece of content should answer before writing begins.
• Know exactly what’s live — Content is marked Posted the moment it goes live, so teams can filter, track, and celebrate everything that’s out in the world across the Content Library, Composer, and IdeaCloud.
• Vehicle Spotlights — Feature a single standout in-stock unit alongside other content, then share or email the link in seconds.
• Revise AI images — Describe a small change in plain language — brighter lighting, add the logo, swap the background — and Hrizn makes the edit without starting over.
• Support, right inside Hrizn — Message the support team, attach screenshots, and keep the whole conversation, including email replies, in one tidy place.

Availability

Hrizn Content OS v6.0 is available now. Learn more at hrizn.io.