Fusion Marketing & Strategy

Marketing, Product, Strategy and Branding Executive with a 25-year track record of building marketing strategy and driving product demand across agriculture, automotive, hospitality, gaming, and manufacturing. I've led national, regional, and local marketing for B2B, B2C, and e-Commerce brands, and I specialize in modernizing customer touch points through multi-channel, integrated demand generation. As President of Fusion Media, Inc., I run a full-service marketing and strategy firm, working directly with dealer groups, SAAS providers, and enterprise brands on everything from digital strategy and SEO/paid media to CRM, marketing automation, and creative production. Client and consulting work includes General Motors, Cox Automotive (Autotrader, Kelley Blue Book, vAuto, VinSolutions), Digital Air Strike, Carketa, Warner Bros Television, Boyd Gaming, Stoney Creek Hospitality, JATO and Embassy Suites. What I bring to a team: a data-driven approach to marketing strategy, hands-on fluency with the CRM and marketing-automation tools that drive customer acquisition and retention, and 25+ years of experience translating strategy into campaigns, platforms, and revenue. Specialties: CRM & Marketing Automation, Product Marketing, Demand Generation, SEO/SEM & Paid Media, Content & Media Strategy, Team Leadership

National