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Hrizn Receipts

Audi Jacksonville

Hanania Automotive Group • Jacksonville, FL • Apr 2024 – Jan 2026 (~16 months)

Part of Hanania Automotive Group - founded in 1997 by Jack Hanania, a Jacksonville native who started as a salesman in 1983 and built a 15+ brand franchise empire spanning Florida, Tennessee, and Pennsylvania. When Audi Jacksonville implemented Hrizn in April 2024, they gave one internal employee a single tool and 10 minutes a day. What followed was a 16-month transformation in organic search visibility that survived a complete CMS migration and multiple Google core updates.

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Impression Growth

GSC-Verified

The Challenge

Invisible in Search

Before Hrizn, Audi Jacksonville was nearly invisible in organic search. Google's Helpful Content Update had devastated rankings across the automotive vertical, and legacy SEO strategies - expensive, manual, and campaign-based - were failing to keep pace. With only 109 page-one keywords and an average search position of 26, a premium dealership serving Ponte Vedra and St. Augustine was buried on page 3 of results, losing shoppers to competitors who showed up first.

A dealership ranking at position 26 might as well be invisible. Over 90% of all clicks happen on page one. Audi Jacksonville was producing a premium experience on the lot that no one could find online.

MC
Matt Copley
CMO & Co-Founder, Hrizn
The Approach

Consistency Over Campaigns

Audi Jacksonville did not need another agency retainer. They needed infrastructure - a platform that could turn one internal employee’s 10 minutes per day into a compounding content engine optimized for search intent, SERP (Search Engine Results Page) features, and long-term authority.

Before Hrizn
Google HCU devastated organic rankings across the vertical
Legacy SEO was expensive, manual, and campaign-based
No scalable content engine for a single-rooftop dealership
Only 109 page-one keywords with avg position ~26
What Hrizn Delivered
10 minutes/day with Hrizn Composer - one employee, no agency
Intent-driven content at scale targeting buyer journey stages
1,046+ pages generated covering research, service, and local topics
SERP feature optimization for AI Overviews, Knowledge Panels, and more

The simplest proof of Hrizn's value is operational: one employee, ten minutes a day, over a thousand ranking pages. No agency retainer. No content team. Just infrastructure.

MC
Matt Copley
CMO & Co-Founder, Hrizn
The Results

22 Months of Compounding Growth

April 2024 – January 2026: GSC-verified search metrics, SEMrush keyword data, and GA4 engagement analytics. One employee. 10 minutes a day. These are the receipts.

Page 1 Keywords
1,468
From 109 Baseline (+1,247%)
Before Hrizn
109
After Hrizn
1,468
+1,247% Growth~16 Months
+490%
Impressions
10.3K → 60.7K/day
26 → 5.2
Avg Position
21-position jump
+3,251%
SERP Features
33 to 1,106
1,046+
Pages Ranking
In Google Search
92.5%
Key Event Rate
GA4 organic
The Transformation

The Hockey Stick - and the Stress Test

16 months of daily GSC data tell the full story: a steady climb from 10,290 impressions/day to 60,706 - interrupted by a complete CMS migration in September 2025 that crashed impressions by 94%. The content authority Hrizn built could not be undone. Recovery was immediate, and by early 2026, the trajectory continued accelerating - with partial February data already showing 93,151/day, 3x pre-migration levels.

Daily Impressions: The 16-Month Journey

Search Position Improvement

Average search position moved from page 3 to the top 5 - where over 90% of all clicks happen.

Audi Jacksonville
Before
#26.0
+21 spots
After
#5.2
80% improvement

Even a complete CMS migration with a 94% impression drop could not undo the content authority built through Hrizn. Recovery took weeks, not months - and the trajectory that followed was the strongest yet.

DS
Dan Strauss
COO & Co-Founder, Hrizn
The Content Engine

1,046 Pages. One Employee. Zero Agency Fees.

Nearly 40% of Audi Jacksonville’s organic footprint is non-branded discovery - 4,870 keywords driven entirely by Hrizn content. Queries like “how to clean car seats” (447K impressions) show reach far beyond traditional dealership search intent.

AI platforms are already surfacing this content - 314+ sessions from ChatGPT, Perplexity, and Gemini, a leading indicator of future organic discovery.

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Non-Branded

4,870 keywords

Top Hrizn Content
How Long Will Your Audi Last - 648K impressions
Cleaning Car Seats Guide - 638K impressions
Most Reliable A3 Year - 554K impressions
Timing Chain Longevity - 510K impressions
+1,136%
Click-to-Call
33 → 408 events
+161%
Form Submissions
18 → 47 submissions
+134%
Key Events
65K → 153K events
80.32%
Event Rate
Session key event rate
The Bottom Line

Organic content is not just cheaper - it is provably better

GA4 traffic acquisition data proves it: visitors arriving through Hrizn-powered organic content engage 55–61% more deeply than those arriving through paid search. Organic is not just cheaper - it produces higher-quality engagement on every metric that matters.

Organic vs Paid: Engagement Quality (Indexed, Organic = 100)

1,468
Page 1 Keywords
From 109 baseline
+490%
Impressions
10.3K → 60.7K/day
26 → 5
Avg Position
21-position improvement
+1,136%
Click-to-Call
33 → 408 events
CMS Resilient
Content Authority
Survived 94% drop, 3x recovery

Audi Jacksonville proved that consistency is the strategy.

One employee, 10 minutes/day - no agency, no content team
1,046+ pages ranking, with individual articles generating 400K-650K impressions
Organic users engage 55-61% more than paid search visitors
Content authority survived a 94% CMS migration disruption and recovered 3x stronger
AI platforms already surfacing content - 314+ sessions from ChatGPT, Perplexity, Gemini
Nearly 40% of organic footprint is non-branded discovery keywords

One dealership. One employee. 10 minutes a day. 16 months. The proof speaks for itself:

What Audi Jacksonville proved is the purest expression of what Hrizn was built for: give a single dealership the infrastructure to publish helpful content consistently, and the compounding returns will outperform every campaign-based approach in the market. One employee, ten minutes a day, over a thousand ranking pages. That is not marketing. That is infrastructure.

David Gruhin
David Gruhin
CEO & Co-Founder, Hrizn

1,046+ pages. 16 months. +490% impression growth. See how IdeaCloud powers research, how Composer produces content in 10 minutes, and what this looks like for other dealerships.

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