AI Search

According to the Google Search Status Dashboard, the May 2026 Core Update began on May 21, 2026 at 8:40 a.m. Pacific Time, with Google stating that the rollout may take up to two weeks to complete. That alone would make it newsworthy. But the context makes it more important. This update arrived barely six weeks […]

Series 4: The Trust Infrastructure Series — Article 10 of 10 A lot of the conversation about the future of AI in automotive is happening at the surface. The assistant. The agent. The shopping flow. The recommendation layer. The automation promise. Those things matter. They will shape real parts of the future. But they are […]

Google is testing Merchant Advisor, an AI-powered assistant within Merchant Center designed to optimize retail performance. Discover what this means for your dealership’s inventory visibility and how to leverage AI to convert more shoppers.

Series 4: The Trust Infrastructure Series — Article 9 of 10 A lot of AI conversations in automotive still reward the wrong thing. The loudest demo. The flashiest workflow. The boldest claim. The biggest promise about what gets automated, accelerated, or transformed. That kind of hype is easy to generate. It is much harder to […]

Series 4: The Trust Infrastructure Series — Article 8 of 10 A lot of people still talk about the dealership website like it is yesterday’s battlefield. A destination. A lead form container. A place where traffic lands after search. A place to host inventory, service pages, specials, and basic brand information. All of that is […]

Series 4: The Trust Infrastructure Series — Article 7 of 10 A lot of dealership content still starts from the outside in. Rewrite the manufacturer copy. Paraphrase the obvious. Summarize what is already everywhere else. Fill the page. Cover the topic. Move on. That approach was never especially strong. Now it is becoming even weaker. […]

Series 4: The Trust Infrastructure Series — Article 6 of 10 A lot of the AI conversation still assumes that as automation rises, human-created content matters less. Less need for explanation. Less need for people. Less need for visible perspective. Less need for direct contribution from the people who actually know the business. That assumption […]

A technically flawless Google Ads account can still result in zero car sales if your content strategy is disconnected. Learn how to bridge the gap between ad spend and dealership revenue.

Google has officially discontinued support for FAQ rich results, changing how dealership content appears in search. Learn why this shift makes high-quality, authoritative Q&A content more important than ever for your SEO strategy.

Series 4: The Trust Infrastructure Series — Article 5 of 10 Generic content has always had limits. It ranks less durably. Builds less trust. Feels more interchangeable. Converts less convincingly. That was already true. But in an agentic market, those weaknesses do not just remain. They get exposed faster. Because when AI systems begin helping […]

Series 4: The Trust Infrastructure Series — Article 4 of 10 A lot of the conversation around agentic commerce still sounds like capability is the main story. Can the agent search? Can it compare? Can it narrow choices? Can it move the customer toward a decision faster? Those questions matter. But there is a deeper […]

Series 4: The Trust Infrastructure Series — Article 3 of 10 A lot of the industry conversation around AI shopping still sounds like the breakthrough will happen at the interface. The assistant gets smarter. The agent gets faster. The experience gets smoother. The recommendations get more personalized. That will matter. But it is still not […]

Series 4: The Trust Infrastructure Series — Article 2 of 10 A lot of the conversation around AI agents sounds like people are about to disappear from the process. The agent will shop. The agent will compare. The agent will recommend. The agent will move the customer closer to a decision with less direct human […]

Series 4: The Trust Infrastructure Series — Article 1 of 10 A lot of the AI conversation in automotive is starting in the wrong place. It starts with the interface. The assistant. The agent. The workflow. The promise of faster shopping, smarter recommendations, and more automated decision support. That part is real. But it is […]