Dealership SEO Software Built for the AI Era
Hrizn is the only content operating system purpose-built for automotive dealerships - combining AI content generation, schema automation, GEO optimization, and multi-location governance in one platform.
10x
More content velocity than agencies
60–80%
Lower cost per lead vs PPC
24
Platform features purpose-built for auto
40+
OEM brands supported with compliance
Everything Dealerships Need in One Platform
Eight core capabilities that replace the need for multiple disconnected tools and vendors.
AI Content at Scale
Generate 50+ pieces of SEO-optimized content per month per rooftop - VDP descriptions, model pages, service guides, blog posts, and community content. Every piece is written in your dealership's brand voice, not generic templates.
Automated Schema Markup
Schema Studio generates and deploys Vehicle, LocalBusiness, Service, FAQPage, and Event structured data across your entire site. Updated automatically as inventory and content change - no developer required.
AI & GEO Visibility
Purpose-built for the AI search era. Content is optimized not just for Google rankings but for citations by ChatGPT, Perplexity, Google AI Overviews, and other AI answer engines.
Local SEO & GBP
Manage Google Business Profile optimization including automated posts, review monitoring, inventory feeds, and service area page generation - all from one dashboard.
Inventory Content
Automatically generate unique, compelling descriptions for every VDP in your inventory. Replace manufacturer copy-paste with AI-written content that ranks and converts.
Multi-Location Governance
Centralized content operations across every rooftop in your group. Maintain brand consistency while allowing location-level customization - with OEM compliance built in.
OEM Compliance
Automated compliance checking against OEM marketing guidelines. Content is flagged before publishing, not after - preventing co-op clawbacks and program violations.
Performance Analytics
Connect content production to business results. See which content drives traffic, which keywords rank, and how organic leads compare to paid - all in one dashboard.
Why Generic SEO Tools Fall Short for Dealerships
Dealerships have unique requirements that general marketing tools were never designed to address.
Inventory changes daily
General tools can't keep up with hundreds of VDPs appearing and disappearing as vehicles sell.
Hrizn syncs with your DMS and generates unique content for every new VDP automatically.
OEM compliance is mandatory
No general SEO tool understands Toyota's pricing display rules or BMW's image usage restrictions.
Built-in compliance guardrails for 40+ OEMs flag violations before content is published.
Multi-location complexity
General tools treat each location as a separate project with separate workflows.
Centralized governance with per-location customization - one platform, every rooftop.
Department-specific content
Generic tools don't know the difference between service retention content and F&I education.
Article type templates designed for sales, service, parts, F&I, body shop, and community.
AI search is transforming automotive
Most SEO tools are still optimizing for traditional blue-link results only.
GEO optimization, llms.txt, schema markup, and AI-citation-ready content structure.
Built For Every Type of Dealer
Single Rooftop
Compete with larger dealer groups by producing content at a scale that was previously impossible without a dedicated marketing team.
Dealer Groups
Centralize content governance across every rooftop while maintaining each location's unique brand voice and local relevance.
Independent Dealers
Build trust and authority without OEM support. Unique content that differentiates you from franchise competitors.
Specialty Dealers
RV, marine, powersports - content workflows and SEO strategies designed for how specialty buyers research and shop.
How does Hrizn integrate with my existing website?
Hrizn works alongside your current website platform - Dealer Inspire, DealerOn, Dealer.com, or any other provider. Content created in Hrizn is published directly to your site through API integration or CMS connection. Schema markup is deployed through a lightweight script tag. No migration or platform change required.
How long does it take to see results from dealership SEO software?
Most dealerships see measurable improvements in search impressions within 30–60 days and significant organic traffic growth within 90–120 days. Results compound over time as content builds topical authority. Unlike PPC, where traffic stops when spending stops, organic improvements are durable - content published today continues driving traffic for years.
Is the AI-generated content actually good enough to publish?
Hrizn's AI is trained on automotive content and locked to your dealership's brand voice, competitive advantages, and local market. Content goes through quality checks and approval workflows before publishing. The result reads like it was written by someone who knows your dealership - because the AI has been trained on everything that makes your store unique.
What about dealerships that already work with an SEO agency?
Hrizn complements agency relationships. Many dealerships use Hrizn for high-volume content production and their agency for strategic consulting, technical audits, and campaign management. Some agencies use Hrizn themselves to scale content delivery across their dealer clients.
Does Hrizn help with AI search and not just traditional Google rankings?
Yes - AI visibility is a core capability, not an afterthought. Hrizn optimizes content structure for AI citations, generates schema markup that AI tools parse, automates llms.txt files for AI crawler guidance, and tracks how content performs in AI Overviews and answer engines like ChatGPT and Perplexity.
How much does dealership SEO software like Hrizn cost?
Hrizn pricing is customized based on dealership size, number of rooftops, and feature requirements. Contact us for a quote. For context, most dealerships invest $1,500–$5,000/month per rooftop in content and SEO - and organic leads generated by the platform typically cost 60–80% less per lead than PPC, delivering positive ROI within 3–6 months.
Build Before You Need To
The teams gaining ground aren't reacting faster. They're building a content system that works for them even when they're not working on it.
That advantage grows every month.
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