DSRPTV Solutions
Precision Automotive Marketing Agency • Content Live Since Sept 2025 | Jan 2026 Report
Founded by a Cox Automotive alumni with a decade of automotive digital experience, DSRPTV Solutions already had precision targeting and campaign analytics locked down for their dealership clients. Hrizn gave them the organic content engine they were missing. Within 4 months of publishing, every dealership was growing - page 1 rankings, record impressions, and 42,719 combined monthly organic sessions.
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Portfolio Organic Growth
In Just 4 Months of Content
The Missing Layer in a Data-Driven Stack
DSRPTV Solutions is not a traditional agency. Founded in 2018 by Malcolm Heath - a Cox Automotive alumni and Director of Digital Solutions at VINCUE - the agency specializes in precision audience targeting, conquest marketing, and real-time campaign analytics for dealership groups. Their technology stack already predicted buying signals like lease-end dates, warranty expirations, and service defection. They could identify anonymous website shoppers and retarget high-intent buyers with surgical accuracy. But every dealership client faced the same gap: thin OEM content, inconsistent publishing, and a paid-media dependency that even the best targeting could not solve. The organic discovery layer was missing entirely. DSRPTV needed a way to deliver consistent, high-quality content at scale across 4 clients with different brands, markets, and inventory - without adding headcount. They started publishing with Hrizn in September 2025 and needed to prove impact by Q1 2026.
“HRIZN has completely changed how we approach content strategy. It's not just about how easy it is to create high-performing pages; it's the ability to continuously find new areas of opportunity. We aren't guessing anymore - we are working with the platform to build true authority that captures buyers right when they start their research.”
What Hrizn Brought to the Stack
DSRPTV already had the targeting, the analytics, and the client relationships. Hrizn provided the content engine to fill the organic gap - platform-driven publishing across all 4 dealerships, powered by real search demand data.
Growth Across the Board.
Verified January 2026 data from Google Search Console across all 4 DSRPTV dealership clients. These are not projections - this is what happened after Hrizn content went live.
Every Client Grew. Every Metric Moved.
Starting in September 2025, DSRPTV deployed Hrizn-powered content across all four dealership clients - service pages, model research, educational guides, and vehicle comparisons built from real search demand data. By January 2026, every single client was growing organic sessions year over year.
Organic sessions are free visitors who found the dealership through Google search - not paid ads. Every organic session is traffic the dealership does not have to pay for, and it compounds over time.
Organic Sessions: Jan 2025 vs Jan 2026
The Journey to Page 1
Average Google search position by month. Position #1-10 = page 1 (where 90%+ of clicks happen). Every line climbing means that dealership is getting closer to the top of Google.
Client Performance Across All Dimensions
Each axis is a key SEO metric, scored 0-100. A bigger shape = stronger overall performance. Notice every client has a different strength - Hrizn adapts to each market instead of running the same playbook everywhere.
“It is incredible to finally have the technology to produce content that doesn't just fill space - it actually dominates the search results. We are giving dealers the ability to scale their organic presence so effectively that they can finally decrease their dependency on paid ad traffic and build a sustainable, compounding asset for their store.”
What Powered the Growth
Vehicle owners Google “oil type for Ram 1500” or “tire pressure for Camry” long before they search “dealership near me.” Each page Hrizn created is a doorway that brings real buyers into the dealership's ecosystem - for free, forever. Unlike paid ads, this content does not stop working when the budget runs out.
65% of organic traffic is driven by research and service content pages that Hrizn created - not the dealership homepage or existing pages.
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Content Pages
driving discovery
Four months. Four clients. Every one growing.
Here is a breakdown of every dealership in the portfolio. Organic growth means more people finding the dealership through Google without paying for ads. Impression growth means the dealership is showing up in more searches. Position improvement means they are ranking higher.
This partnership is not just about results - it is shaping the future of the platform.
“Working with Malcolm and the DSRPTV team has been one of the most rewarding partnerships we have at Hrizn. They don't just use the platform - they push it forward. Every conversation surfaces a new product idea, a sharper way to surface demand, a better workflow for agencies managing multiple rooftops. The results their clients are seeing are exactly what we built Hrizn to deliver, and the feedback loop between their team and ours is directly shaping the next generation of features that will benefit every agency and dealership on our platform.”
Four months. Four clients. 3.1 million monthly impressions. These results are still compounding. Learn how IdeaCloud powers discovery, how Brand Voice maintains governance at scale, and see how this works for marketing teams and dealer groups.
