Matt Copley
19+ years in automotive digital strategy and performance marketing. Started on the dealership floor, rose through Raycom Media and PureCars, and emerged as one of automotive's most recognized digital voices with 11,000+ LinkedIn followers.
19+
Years in Automotive
Digital strategy & performance300%
Internet Sales Growth
Quebedeaux Buick GMC7+
Years at PureCars
Sales Director to VP of Sales11K+
LinkedIn Followers
Industry thought leaderFrom the dealership floor to the platform
Matt Copley's career in automotive started where it matters most: the dealership floor. As Internet Director and BDC Manager at Quebedeaux Buick GMC, he learned firsthand what it takes to convert online leads into showroom traffic. He grew web traffic by 70% and internet sales by 300% - results that required understanding both the technology and the people behind the counter.
That floor-level perspective set Matt apart as he moved into the vendor side. At Raycom Media, he rose from Digital Marketing Director to Corporate Director of Automotive Solutions, leading digital strategy for automotive clients across local broadcast markets. Then came PureCars - one of automotive's leading advertising and analytics platforms - where Matt spent 7+ years progressing from Sales Director to Head of Product Strategy to VP of Sales.
Throughout his career, Matt kept seeing the same gap: dealerships had mature paid media strategies but no content infrastructure. Organic visibility was either outsourced to agencies that didn't understand the business, or ignored entirely. The content layer was the missing piece.
Matt met David Gruhin on David's eighth day in the automotive industry. They talked for years about building the technology that would solve the content problem at its root - not with another agency model, but with infrastructure that dealerships own and control. After Matt's exit from PureCars and David's from Cheddar Auto, they made it happen.
Dealership floor experience. Matt has sat across from internet leads, managed BDC teams, and understands what content needs to accomplish for the sales process.
7 years at PureCars shaping product strategy and go-to-market for one of automotive's most recognized ad platforms.
11,000+ LinkedIn followers make Matt the most visible public voice in the Hrizn founding team - an audience built on automotive digital expertise.
Deep understanding of where paid media stops and organic content must start. Hrizn fills the gap Matt kept seeing across hundreds of dealerships.
Dealership floor to VP to co-founder
Internet Director / BDC Manager
Started on the dealership floor managing internet leads and the Business Development Center. Grew web traffic by 70% and internet sales by 300%. This hands-on dealership experience became the foundation for understanding what dealers actually need from marketing technology.
Digital Marketing Director → Corporate Director of Automotive Solutions
Rose from Digital Marketing Director to Corporate Director of Automotive Solutions at one of the largest media companies in the Southeast. Led digital strategy for automotive clients across local broadcast markets, bridging the gap between traditional media and digital marketing.
Sales Director → Head of Product Strategy → VP of Sales
Spent 7+ years at PureCars, one of automotive's leading advertising and analytics platforms. Progressed from Sales Director to Head of Product Strategy to VP of Sales, shaping the company's go-to-market approach and product direction during a period of significant industry transformation.
Co-Founder & CRO
Dave and Matt had been talking about building better automotive marketing technology for years. After Matt's exit from PureCars and Dave's exit from Cheddar Auto, the two synced back up to form Hrizn - applying their combined dealership, product, and go-to-market experience to the content infrastructure gap they both kept seeing.
Connect with Matt
Follow Matt for automotive digital marketing insights and industry commentary.
Meet the rest of the team
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