The Dealership Seasonal Content Calendar
Stop wondering what to publish. This seasonal content calendar covers service campaigns, sales events, model year transitions, and holiday promotions - month by month, department by department.
Search Demand Follows Predictable Patterns
Tire searches spike before winter. AC searches peak in spring. "Best time to buy a car" surges at year-end. Publishing ahead of these cycles captures demand when it peaks.
The Seasonal Advantage
Dealerships that publish seasonal content ahead of demand consistently outrank competitors who react after the season starts. By the time your competitor publishes their winter tire guide in November, your August-published version already owns the top spot.
Predictable demand = plannable content.
Quarter by Quarter
What to publish and when - organized by season so you never run out of content ideas.
Q1
Jan – Mar
New year service specials & resolutions campaigns
Tax refund sales events and financing promotions
Winter maintenance content (batteries, tires, fluids)
Model year comparison pages for new arrivals
Q2
Apr – Jun
Spring maintenance (AC check, tire rotation, wipers)
Graduation gifts & summer road trip content
Memorial Day sales event pages
Service appointment push before summer travel
Q3
Jul – Sep
Summer tire care and heat-related maintenance
Back-to-school & teen driver safety content
Model year clearance event pages
Labor Day sales promotions
Q4
Oct – Dec
Winter prep guides (tires, batteries, fluids)
Holiday shopping & vehicle gift guides
Year-end clearance event pages
"Best time to buy a car" content
Department-Specific Seasonal Content
Every department has its own seasonal rhythm. Plan content that matches each department's demand cycle.
Service
Seasonal maintenance by quarter - winter battery checks, spring AC service, summer tire care, fall fluid flushes. Each season brings predictable service demand.
Parts
Seasonal accessories and weather-related items - wiper blades in fall, floor mats in winter, bike racks in spring, sunshades in summer.
Sales
Model year transitions, holiday events, and seasonal buying patterns. Tax season, graduation, year-end clearance - each drives different buyer behavior.
Body Shop
Weather damage seasons (hail in spring, ice in winter), collision awareness during holiday travel, and back-to-school safety campaigns.
Publish 6–8 Weeks Early
Content needs time to get indexed, earn authority, and start ranking. If winter tire content needs to rank by October, publish it in August. If spring AC content needs to rank by April, publish it in February.
This is where most dealerships fail. They publish seasonal content when they think about it - which is when the season starts - and wonder why it never ranks.
The Publication Timeline
Winter tire & battery content
Publish in August → Ranks by October
Year-end clearance & gift guides
Publish in October → Ranks by December
Spring maintenance & AC service
Publish in February → Ranks by April
Summer road trip & tire care
Publish in May → Ranks by July
IdeaCloud shows exactly when search volume spikes so you can plan your publishing calendar accordingly.
How Hrizn Automates Seasonal Content
You shouldn't have to remember what to publish and when. The platform handles the seasonal planning so you can focus on running your dealership.
Related Resources
Build Before You Need To
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