Glossary

ROI (Return on Investment)

The ratio of net profit to investment cost - for dealership marketing, the revenue generated by a channel or campaign relative to what was spent.

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ROI

Marketing

What Is ROI (Return on Investment)?

Return on Investment (ROI) is the ultimate measure of marketing effectiveness. For dealership SEO and content marketing, ROI calculation requires tracking: total investment (platform costs, staff time, any agency fees), organic traffic growth, organic lead volume (form submissions, calls, chats from organic visitors), lead-to-sale conversion rate, and average gross profit per sale. Unlike PPC where ROI is immediate but non-compounding, content/SEO ROI typically takes 3-6 months to materialize but then compounds - content published today continues generating traffic and leads for years. Typical dealership content marketing ROI exceeds 300% over 12 months, with cost per organic lead 60-80% lower than paid channels.

Related Terms

Lead Attribution

The process of identifying which marketing channels, content, and touchpoints contributed to a customer becoming a lead - connecting marketing spend to revenue.

CPC

The amount an advertiser pays each time someone clicks on their ad - a key metric for measuring paid advertising efficiency.

Deep-Dive Guides

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