ROI (Return on Investment)
The ratio of net profit to investment cost - for dealership marketing, the revenue generated by a channel or campaign relative to what was spent.
ROI
What Is ROI (Return on Investment)?
Return on Investment (ROI) is the ultimate measure of marketing effectiveness. For dealership SEO and content marketing, ROI calculation requires tracking: total investment (platform costs, staff time, any agency fees), organic traffic growth, organic lead volume (form submissions, calls, chats from organic visitors), lead-to-sale conversion rate, and average gross profit per sale. Unlike PPC where ROI is immediate but non-compounding, content/SEO ROI typically takes 3-6 months to materialize but then compounds - content published today continues generating traffic and leads for years. Typical dealership content marketing ROI exceeds 300% over 12 months, with cost per organic lead 60-80% lower than paid channels.
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