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Executive Summary NADA introduced hundreds of AI-powered tools, but very few complete AI systems. Dealers don’t lose momentum because they chose the “wrong” AI — they lose momentum because AI gets adopted without a shared operating structure. This article provides a practical map for evaluating AI after NADA, showing how five core building blocks connect, […]

1. Introduction: AI Mode is Rewriting Local Discovery and is Not “SEO With Different Packaging”—It’s a New Discovery System Entirely In the past 12 months, Google’s AI Mode has quietly reshaped how customers discover local businesses—especially dealerships. What used to be a path of: query → SERP → website → action has collapsed into: query […]

1. Introduction: AI Search Created a New Visibility Economy—And Dealers Are Already Dividing Into Two Groups Google’s shift toward AI-driven answers has fundamentally changed how dealership visibility is earned. Traditional SEO metrics—rankings, backlinks, basic landing pages—no longer map to the outcomes that matter. Instead, AI Mode and AI Overviews now measure a dealership’s value in […]

Why the next 12 months will determine who wins… and who quietly fades… in organic and AI-driven automotive search. The last two years of search conferences  | MozCon, BrightonSEO, SearchLove, and nearly every major AI summit… have all landed on the same conclusion: The fundamentals of SEO haven’t changed.The environment around it has.And for dealerships, […]

OpenAI has officially rolled out Instant Checkout inside ChatGPT, allowing U.S. users (free, Plus, and Pro tiers) to buy items from Etsy sellers directly in chat (Search Engine Land). Under the hood sits the Agentic Commerce Protocol (ACP), an open source protocol co-built with Stripe that underwrites discovery, payments, and checkout flows (OpenAI). OpenAI describes […]

Google has officially launched Search Live in the U.S., a new experience that allows people to get help from Search in real time. Say what you will about the long term traction potential of this interactive search mode but I’ve said for a long time that Google wasn’t going to take threats to its search […]

Google still dominates search, handling 14 billion searches daily—far outpacing AI chat tools like ChatGPT. For dealerships, this means SEO remains the most powerful driver of website traffic and leads. But with AI-powered search results changing how information is presented, traditional SEO strategies aren’t enough. Hrizn helps dealerships stay ahead by generating VIN-accurate inventory descriptions, AI-optimized content, and search-friendly pages that rank higher in both traditional and AI-driven results. Learn how to keep your dealership visible where customers are searching.