Strategy & Leadership

Introduction – Before Choosing a New SEO Vendor As NADA approaches, many dealerships prepare to evaluate new SEO packages and vendors. The most important decision isn’t which provider promises better rankings – it’s whether any approach can compete with dealers who treat content infrastructure as a core competency. That distinction increasingly determines how visibility compounds […]

Executive Summary – A Practical Framework for Evaluating Dealership Technology in 2026 Dealerships evaluating technology in 2026 face a more complex visibility environment than ever. This article provides a practical framework and scorecard to assess whether software, websites, and tools improve alignment, reduce friction, and create compounding value …or simply add activity. Table of Contents […]

Executive Summary Many dealerships struggle with visibility not because they lack tools, but because those tools are fragmented. As NADA SHOW 2026 approaches, we dive into why most new dealership marketing tools at NADA fail to compound visibility – and what dealers should evaluate instead. Table of Contents Why Tool Adoption Rarely Equals Visibility Growth […]

The most costly decisions in automotive marketing are rarely the ones that go wrong. They’re the ones that happen too late. As we move toward 2026, the gap between dealerships that feel prepared and those that feel reactive isn’t widening because of better tactics. It’s widening because of timing. Some teams are building infrastructure before […]

Something interesting happens every time Google rolls out a major Core Update. The industry gets loud. Rankings swing. Dashboards light up. SEO Twitter fills with hot takes, frustration, and (occasionally) panic. Agencies scramble to explain movement. Dealers wonder if they should change something… anything… just to feel in control again. And yet, quietly, there’s another […]