Reputation Management

Introduction: The End of Content Bottlenecks Most dealerships don’t struggle with a lack of ideas.They struggle with a lack of flow. Every day, BDC teams answer questions customers type into Google. Service advisors explain issues customers are confused about. Technicians diagnose problems shoppers desperately want clarity on. Sales teams address objections long before a deal […]

What Dealer Principals and GMs Must Understand About Review Management,  AI-Powered Search, Local Visibility, and the New Rules of Trust Automated Review Responders aren’t enough anymore Dealers have invested heavily in digital advertising, SEO vendors, website platforms, and attribution technology.Yet the most powerful — and increasingly algorithmic — indicator of trust remains the one most […]

The New Attribution Crisis: The Click Is No Longer the Moment of Truth Your funnel is about to lie to you. Not because you misconfigured something.Not because your traffic “slowed down.”Not because your ad agency made a mistake. It’s because Google, AI assistants, and agentic shopping models have rewritten how customers gather information — without ever […]

The missing link between your helpful content and your customers For years, dealership marketers have been told to “manage your reviews” and “keep your Google Business Profile active.” But too often, those tasks fall into two uninspired extremes – manual busywork or automation without authenticity. Now, with Hrizn’s new GBP integration, that gap finally closes. […]