Media Mix Strategy

Introduction: Why Paid Media Feels Broken and How Content Directly Lowers Ad Costs If December taught dealers anything, it’s this: paid media is no longer a stable foundation on its own. As year-end budgets flooded the market, CPCs surged, competition intensified, and margins tightened. For many rooftops, performance didn’t collapse — but efficiency did. Every […]

When every dollar is under scrutiny and discovery paths are fracturing, content determines who wins. The Rules Changed…  and Most Dealers Are Still Playing Last Year’s Game If dealership marketing feels harder today than it did two years ago, it’s because it is. Advertising costs are climbing.Search behavior is splintering.AI is rewriting what “visibility” means.Organic […]